Sandie Markle is the Founder and CEO of Blueberri, guiding food tech businesses and content creators to streamline workflows, implement structured content, and scale their digital presence. With over a decade of experience leading content teams and driving digital strategy, she has played a pivotal role in implementing structured content systems, shoppable recipes, and content frameworks for voice assistants, smart kitchen appliances, and recipe-driven digital experiences. Specializing in content engineering, governance, and automation, Blueberri ensures that content moves efficiently across platforms, transforming content into a business asset that drives growth and innovation.
At Growing in Content 2025, she will explore the shift from content execution to content operations, showing how teams can move beyond scattered workflows to build scalable, efficient systems. With expertise in structured content, automation, and leadership alignment, she’ll share practical frameworks for integrating content with product and design, reducing bottlenecks, and proving content’s role as a business driver, not just a creative function.