Content roles have expanded faster than our job titles. Many content professionals now find themselves in product reviews, roadmap discussions, design critiques, and strategy meetings but still get pulled back into "just writing the copy." This talk is for anyone who's ever been the only content person in the room and quietly wondered how they fit.
This is my story and I will share how to navigate this identity crisis. We'll unpack why content roles feel increasingly blurry, how disciplines like content strategy, content design, content operations, and content engineering overlap, and why this ambiguity isn't a failure but a signal that content work has fundamentally changed.
Instead of pushing for a single "correct" title, session offers a practical framework for understanding where your work sits, how to articulate your value in cross-functional spaces, and how clarity in your content identity can unlock stronger collaboration, better decision-making, and career growth. This is not a talk about claiming territory or defending your role. It's about giving you language, for yourself and for others, so you can participate in conversations with confidence instead of uncertainty.
