Ever tried reading a bank website without wanting to throw your laptop out the window? Meet Nicolle Weeks, a financial jargon-slayer who's saved millions of banking customers from drowning in fine print. As a Group Manager of Content Design at Scotiabank, Nicolle helps to transform soul-crushing financial gobbledygook into "Wait, does banking make sense now?" moments. Her not-so-secret weapon is plain language and UX principles.
When she's not liberating people from financial confusion, she writes an AI newsletter that makes AI comprehensible and entertaining.
Her current mission is to developing inclusive financial communication approaches that might accomplish the ultimate miracle: making your next mortgage document a – hold onto your coffee – genuinely pleasant reading experience.