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Mandana Rafat

Director, Product Commercialization , Plusgrade LinkedIn icon

I'm a growth advisor and an information architecture practitioner with over a decade of experience blending content design, SEO, UX, and taxonomy to create digital experiences that don’t just attract users but keep them engaged. My work sits at the intersection of content strategy, information architecture, and technical SEO—helping companies structure their content for findability, usability, and long-term scalability.

I’ve led cross-functional initiatives at companies like Skillshare and Prodigy Education, reimagining navigation, creating content strategies, and developing content models that bridge the gap between knowledge management and AI-driven experiences. Whether it’s structuring taxonomies, refining content governance, or aligning marketing, product, and technical teams, I love making sense of complex systems to create user-first solutions that drive quantifiable growth for the business.

Join Mandana at Growing In Content 2025