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Alicia Ostarello

Head of Content Design, Lyft LinkedIn icon

Alicia is a sticky note aficionado, cheerleader for humanity, and fond of both the US postal service and vacuums. She's a content designer in the office but also out of it — everything, it seems, is content design.

She considers herself an org-centered leader, serving both organizations and the organisms (i.e. all the lovely people) within them. Her work as a leader puts her design skills to use daily, and pushes her to continue to evolve her practice, and herself. She's excited to pull back the curtain on how to succeed through some of the hardest challenges leaders face.

Join Alicia at Growing In Content 2026