Jody Allard leads Content Design at Thumbtack, where she is redefining what content teams look like in the age of generative AI. Her work focuses on transforming content design from a writing discipline into a strategic content engineering function—complete with prompt frameworks, evaluation systems, and scalable quality standards.

Previously, Jody has led content and design teams at Meta, Pinterest, Square, and Microsoft, giving her a broad perspective on how content strategy evolves across platforms and at scale. She partners closely with product, design, and marketing leaders to ensure AI-generated content is useful, safe, and human-centered. Jody is especially passionate about helping content professionals grow their influence, develop future-proof skills, and shape the next era of content strategy.