Tanja is a UX Writing Manager at Booking.com, where she helps steer one of the world's most robust copy experimentation programs. With over 8 years of experience in Content Design and previous experience in Localization, Tanja has been instrumental in transitioning the writing craft from "creative intuition" to a data-driven strategic pillar. At Booking, she has focused on upskilling global writing teams in data literacy and bridging the gap between technical constraints and customer-centric storytelling. Tanja is a firm believer that when words are tested with rigor, they earn their seat at the leadership table. Tanja has 15 years of experience in journalism, with a focus on human rights and socio-political topics. She's also got a pretty strong tennis game these days.