Gathoni is a Senior UX Content Designer who shapes inclusive, scalable experiences in complex, regulated spaces. Born in Nairobi and now based in Sweden, she brings over a decade of experience turning messy problems into clear, human solutions through content, strategy, and systems thinking.

At FDJ United (formerly Kindred Group), Gathoni works on responsible gambling and compliance, where language carries real consequences. She builds content frameworks that protect users and comply with regulations without sacrificing empathy. Her focus is on helping teams design safety at scale while keeping experiences human.

Curious and energised by people, Gathoni loves connecting ideas across borders, cultures, and disciplines. When she's not shaping product journeys, you'll find her dancing in her living room, exploring food flavours with friends, or chasing conversations that spark something bigger. She believes content isn't "just words." It's how we shape behaviour, trust, and possibility.