Dawn McAvoy is a fractional CMO with 20+ years creating content strategies for B2B SaaS and EdTech companies. She's led brand repositioning, category creation, and content engines that drove business growth—but her perspective on content quality shifted dramatically when she was diagnosed with Stargardt disease (progressive macular degeneration).

Now relying on audio, text-to-speech, and pattern recognition alongside sight to navigate the world, Dawn brings a unique perspective to content strategy: she immediately sees what most content strategists miss—that content designed to work visually often falls apart completely in audio format. She helps organizations build content that performs across all modalities, not just the ones most marketers design for. Dawn writes about accessible design and multi-modal content strategy on LinkedIn and is building theblindmarketer.com, a platform for low vision professionals.