Presentation
Day 3 Thursday, May 15th
2025-05-15 19:35:00 UTC (40 minutes)
Evaluating AI: A content strategy challenge
AI is becoming ubiquitous, with every product and service labelling themselves with a new AI brand. And, while it offers powerful potential, its impact depends on strategic integration. This talk introduces a framework for evaluating AI’s role in your offering, focusing on user experience, brand alignment and governance.
