The fastest-growing segment of tech users isn't Gen Z. It's their parents and grandparents. And by 2030, one-third of Americans will be 50+, including the oldest Millennials entering the demographic.
Think users over 50 are tech-averse? Think again.
- They're outspending younger consumers on digital services
- They have higher customer lifetime values
- And they're more loyal when we get things right
Yet most of our teams are focused on "younger users" while ignoring the actual ones with purchasing power.
The result? We're building products based on demographics and stereotypes.
Yet, research from both MIT and Stanford reveals we must fully understand the psychographics of older users instead.
It’s time to rethink how we approach older users. There's a smarter approach and it’s time to shift from age-based stereotypes to behavior-based insights.
