As Principal Content Strategist at Fidelity Investments, Lou is immersed in the daily work of creating better experiences for customers and believes that rigorous work doesn’t have to be boring. Taking the most challenging subjects and making them approachable is what gets him out of bed every morning.
Lou has spoken at INBOUND, Seattle Interactive, and multiple UXPA events. He shares the successes and failures from his years in UX and content strategy with a signature style and wit. His work – like his presentation style – hinges on one thing: it’s important, but doesn’t have to be serious.