After years in post-sale roles rooted in Customer Support and Success, I’ll admit—those of us in these teams often see ourselves as the true experts in customer experience. We’re the ones helping customers achieve their goals, solve problems, and realize long-term value. Meanwhile, Marketing and Sales? They’re just about generating leads and closing deals… right?
I’ve come to see that mindset as a limiting belief. While post-sales teams focus on “what customers really need,” Marketing and Sales have spent decades mastering how to influence behaviors, capture attention, and build lasting connections—often with bigger budgets and highly refined strategies.
This session explores presales approaches that can enhance post-sales engagement:
* Remarketing – Meet customers where they are
* Segmentation – Deliver relevance and personalization from their perspective
* Nurture Campaigns – Frame content around helping customer needs, not just promoting your product
We’ll dive into how these techniques can elevate post-sales content experience, improve self-service, and deepen customer relationships. Attendees will leave with fresh motivation to borrow effective tactics from their colleagues in Marketing and Sales—plus a practical framework of guiding questions to apply these strategies to their own work.
