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Photo of Alicia Ostarello

Alicia Ostarello

Head of Content Design, Lyft LinkedIn icon Twitter icon

Whether she’s anthropomorphizing abandoned vacuum cleaners on Instagram or leading with curiosity during a difficult conversation, one thing is for sure: Alicia loves stories (especially yours). As the Head of Content Design at Lyft, she gets to listen to people professionally, and use her long-honed craft of user experience and writing to create meaningful change across internal processes and external products—a true delight for someone who can’t get enough of solving problems and facing challenges she never could have imagined.

Her love of the human condition can only be rivaled by her love of popcorn.

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