After years of writing creatively, one fine day Ayesha discovered the impact of her work. The euphoria of that experience stuck. She began to sniff around for more numbers before and after working on any project. Soon, she saw patterns behind the numbers, and realized it had more to do with customers and users' perception of words. There was no going back.
Ayesha realized the joy of writing for users, with evidence-based suggestions and evaluating her work after it went live. Hungry to dedicate herself to the craft, she found an opportunity with a supportive and open-minded team at Accenture Interactive.