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Ayesha Akbar Ali

Content Design Senior Analyst, Accenture Interactive LinkedIn icon

After years of writing creatively, one fine day Ayesha discovered the impact of her work. The euphoria of that experience stuck. She began to sniff around for more numbers before and after working on any project. Soon, she saw patterns behind the numbers, and realized it had more to do with customers and users' perception of words. There was no going back.

Ayesha realized the joy of writing for users, with evidence-based suggestions and evaluating her work after it went live. Hungry to dedicate herself to the craft, she found an opportunity with a supportive and open-minded team at Accenture Interactive.

Join Ayesha at Perspectives 2022

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Courageous confidence for career change
Photo of Ayesha Akbar Ali
Ayesha Akbar Ali Content Design Senior Analyst, Accenture Interactive
"As a copywriter aspiring to break into Content Design, I faced fear, insecurity, felt lost and uncertain. This is the story of how I took a few bold steps - (1) force my previous job to fit the work of a content designer into (2) network with the global community of content designers and (3) wear the entrepreneur hat. It was a lonely, uncertain and miserably long journey but it was worth it. Just when I decided to give up, one recruiter held on to me and led me to my current career at Accenture. That's all anyone needs: one break. The rest will follow as you tread on this path.
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