"Content strategist" sounds stuffy and aloof, but for me it’s the perfect tool to use to get to the core of who, what and how businesses want to operate using content. Sharing the power of using content in the most effective way to produce amazing results is something I’ve been doing for over 10years. I support companies in aligning their values with their content so they attract customers that are right for them. A goal of my CS workshops is to also foster collaboration between disconnected teams.
I work in a variety of sectors but prioritise organisations in the health and wellness space. Doing this job for companies that are making a difference for individuals, teams or in the community is hugely satisfying. It means that content is used as a means to positively impact people’s lives. A win win all round.