Lorena is a bilingual content designer and strategist with a 14-year background in print and digital. Her career has been about hunting for the right words to help a user understand an idea and about guiding writers to bring their words to life. She's led teams of reporters as a magazine editor in Mexico and mentored writers for digital products in the US. She's written from error messages to magazine cover stories, performed site audits, launched a chatbot, and taught Language Studies at a university level.
She loves biking, eating, animals, architecture, and doing all sorts of activities in nature. She believes that tacos, more than a noun, are a way of life. She works and lives in English, but at night, she still dreams in Spanish.