Disney Parks, Experiences and Products

Disney Parks, Experiences and Products brings the magic of Disney into the daily lives of families and fans around the world to create magical memories that last a lifetime.

When Walt Disney opened Disneyland in Anaheim, California on July 17, 1955, he created a unique destination built around storytelling and immersive experiences, ushering in a new era of family entertainment. More than sixty years later, Disney has grown into one of the world’s leading providers of family travel and leisure experiences, with iconic businesses including six resort destinations with 12 theme parks and 52 resorts in the United States, Europe, and Asia with approximately 160,000 cast members; a top-rated cruise line with four ships and plans for three more to be completed in 2021, 2022, and 2023; a luxurious family beach resort in Hawaii; a popular vacation ownership program; and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business; the world’s largest children’s print publisher; the world’s largest games licensor across all platforms; more than 200 Disney store locations around the world; and the shopDisney e-commerce platform.

These experiences are created by Walt Disney Imagineering, the creative engine behind experiences found in Disney theme parks, resort hotels, cruise ships, and consumer products—including books, games, and merchandise.