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Content strategy, content design, and UX writing processes, templates, examples, and tools to fortify your skills repertoire.

User needs

User needs express a user’s goals, values, and aspirations. They are requirements that add value to a product or service for a user.

Content ecosystems

Content ecosystems are maps that include all the elements of your organization’s content.

Information architecture

Information architecture describes the structure of a website, application, project, or system.

User-centered content

The main principle of user-centered content is putting the user or customer at the center of any development process.

Writing and editing

UX writing is the practice of designing words that help customers understand how to use and interact with digital products such as apps, games, and other interfaces.

Accessibility and inclusion

Accessibility is a person’s ability to have the access they need to websites, tools, technologies and content, regardless of their disability.

Content style guides

A content style guide helps keep the tone, voice, and design of the content consistent across the brand – regardless of the creator.

Content strategy, governance, and workflow

A content workflow is a checklist of tasks that a content team needs to perform to create and complete content.

Content crits and retrospectives

Content crits are a collaborative process where you share content, ask for constructive feedback, bounce ideas around, and consider alternatives.

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