Dive into a diverse collection of articles, featuring in-depth job role analyses, insightful peer interviews, practical tools, and invaluable career advice. We also provide strategies for creating inclusive and diverse content. Whether you're a seasoned professional or an aspiring content creator, these resources are here to guide you on your journey in the content industry.

Managing with empathy, for impact

Five senior content design leaders share their approaches to empathetic leadership in tech organizations, discussing strategies for supporting team growth, setting healthy boundaries, and measuring success beyond traditional metrics. They explore how to create psychologically safe environments, address performance challenges with empathy, and build inclusive teams while balancing business needs with employee wellbeing.

No path is linear: Let's talk freelance (and normalise all paths in content as wiggly and wonderful)

Five experienced content professionals share their diverse journeys into freelancing, consulting, and contracting, offering practical advice on finding clients, pitching proposals, and navigating the challenges of self-employment. They emphasize the importance of personal branding, setting boundaries, and developing a business mindset while highlighting the flexibility and growth opportunities that come with non-traditional career paths in content design.

Career Q&A with 13 Content Designers: The minds behind Day 3 of Growing In Content 2024

Dive into the world of Content Design with candid advice, career insights, and personal anecdotes from 13 experienced professionals speaking at Growing In Content 2024. From unexpected career twists to strategies for success, these industry leaders share their wisdom on thriving in the evolving field of Content Design.

Career Q&A with 11 Content Designers: The minds behind Day 2 of Growing In Content 2024

Dive into the world of Content Design with candid advice, career insights, and personal anecdotes from 11 experienced professionals speaking at Growing In Content 2024. From unexpected career twists to strategies for success, these industry leaders share their wisdom on thriving in the evolving field of Content Design.

Career Q&A with 14 Content Designers: The minds behind Day 1 of Growing In Content 2024

Dive into the world of Content Design with candid advice, career insights, and personal anecdotes from 14 experienced professionals speaking at Growing In Content 2024. From unexpected career twists to strategies for success, these industry leaders share their wisdom on thriving in the evolving field of Content Design.

Being a kick-ass Content Designer when English isn't your first language

Five content designers from diverse linguistic backgrounds share their experiences, challenges, and unique perspectives on working in the field when English isn't their first language, discussing the importance of empathy, cultural context, and the problematic nature of the term "native speaker" in job descriptions.

Planting your flag - without the colonial overtones

Lizzie Cass-Maran encourages content designers to identify their niche by finding the joyful intersection of their skills, passions, and experiences. She emphasizes the importance of continuous learning, building a supportive community, and embracing one's unique perspective while avoiding the pitfalls of imposter syndrome and the problematic "flag planting" metaphor.

Gaining and maintaining confidence as a new Content Designer

Ebony Johnson shares her journey and advice on building confidence as a new content designer, stressing the importance of being selective with companies, identifying areas for improvement, and leaning on community support.

How to ace being a Content Leader when you work part-time

Molly Whitehead-Jones shares her experience and practical advice on being an effective part-time content leader, emphasizing the importance of setting clear boundaries, empowering your team, and creating processes that enable smooth collaboration.

Landing your first role in Content Design

Five content design professionals share their journeys and advice on breaking into the field, discussing the importance of skill-building, portfolio creation, interview preparation, and leveraging unique experiences to transition into content design.

How to look like you know what you're doing (even if you don't)

Ben Dudley offers practical advice for new UX writers on how to navigate the first six months in a new role or company, sharing insights from his own journey and emphasizing the importance of learning from mistakes, celebrating successes, and maintaining a healthy work-life balance.

Maps, meetings, & mess-making: Building a united strategy team

Marissa Epstein shares her experience in establishing a unified Strategy department at Lullabot, emphasizing the importance of collaboration, defining services, and mapping the client's journey to create consistent and intentional work as a team.

Building teams on trust

Sarah Johnson explores the impact of trust on team performance, sharing insights from her experience at CVS and providing guidance on how to build thriving teams through authentic leadership.

Learnings in leadership: things you’ve learned along the way and wish you knew before

5 content professionals share leadership insights: Navigating imposter syndrome, celebrating wins, and more.

Succeeding in Content Design with ADHD

Christina Vasilevski shares tips on how people with ADHD can thrive in content design, emphasizing how their unique abilities can be leveraged to create clear, concise, and user-friendly content.

You are the real MVP: How to apply the MVP concept to treat your career like a product

Jeneba Wint shares innovative strategies for career development, using the concept of a 'Minimum Viable Product' (MVP) from product management.

Neuroinclusive leadership: Insights to the neurodivergent content experience

Katrin Suetterlin explores the complexities of neurodiversity in the workplace, emphasizing the role of inclusive leadership and the need for a nuanced understanding of neurodivergent experiences.

Managers contain multitudes: How to turn your inner adversaries into friends & allies

Jen Dionisio shares her journey as a content strategist, her experiences in management and coaching, her personal growth during the pandemic, and offers insights and lessons to help others in their content strategy careers.

Career Q&A with Patrick Stafford on Content Design and UX Writing

Diving deep into content, shedding light on the art of storytelling, connecting with diverse readers, and adapting to the ever-shifting content landscape.

Fight for your promotion in 3 steps

Kevin Bui outlines a three-step approach to navigating promotions, focusing on auditing one's skills, reflecting on past projects, and gathering valuable testimonials from colleagues.

Courageous confidence for career change

Ayesha Akbar Ali shares her journey from copywriting to content design, highlighting the importance of hands-on courses, challenging traditional briefs, and the power of networking and mentorship.

Career Q&A with "Content Design with Friends" podcast hosts: your questions answered by 5 seasoned pros

Insights and advice from 5 highly experienced Content Design professionals, representing a wide spectrum of industries, including music streaming, travel, search, social media, online shopping and fintech.

My first 150 days as a UX Writing Manager

Mike Winnington shares experiences and insights from his initial 150 days as a UX Writing Manager at Doctolib, discussing his transition, struggles, and successes.

11 content design leaders (from organizations including Booking.com, NICE, and the BBC) share tips on breaking into content design management

Seasoned professionals share advice on transitioning into content design management, focusing on leadership skills, team growth, and strategic thinking.

From freelance to full-time: How to ace content design interviews and pivot your career

Cara Lam shares her journey from freelance content writer to full-time content designer, offering insights on acing job applications and interviews.

How many Content Designers does it take to change a lightbulb?

Noni Hollonds, a design leader at Atlassian, shares her approach to content design resourcing and offers a framework for achieving balance in team support.

Leveling up by creating your own ladder to success

Laurah Mwirichia discusses career advancement in content design, emphasizing technical and strategic skills, cross-functional collaboration, and continuous learning.

Real talk: Burnout, imposter syndrome and taking time to care for the soul – because you matter most

An insightful panel discussion from the Perspectives 2022 Conference, focusing on burnout, imposter syndrome, and self-care in the content design industry.

Three HubSpot content design experts share invaluable career advice and insights

Career insights from HubSpot's content design panel, covering entry into the field, portfolio development, interview tactics, and handling imposter syndrome. The experts underscore the significance of user problem comprehension, impact demonstration, and lifelong learning. The discussion is based on a Q&A session with a global audience.

Career Q&A: 10 senior content strategists (from companies like Age UK, Canva, and Lloyds Bank) share advice on starting and progressing your career

Expert content strategists share career progression advice, discussing the transition to senior roles, portfolio development, and the importance of soft skills. They highlight the significance of strategic thinking, storytelling, and understanding user journeys. Insights are drawn from a Q&A panel featuring professionals from Canva, JPMorgan Chase & Co., and more.

Patrick Stafford on transitioning from journalist to UX practitioner, learning on the job, and helping to run UX Content Collective

Patrick Stafford's journey from journalism to UX, detailing his transition, on-the-job learning, and his role in running UX Content Collective. His career spans various roles, including UX writer, content designer, strategist, and co-founder of UX Content Collective.

Breaking into content design panel Q&A: personal insights from six senior content designers

Insights from a panel of content design experts. They discuss the importance of content design, its role in user experience, and how it can be effectively integrated into the product development process. The panel also shares advice for aspiring content designers.

Career Q&A: 14 senior content designers (from companies like Instagram, BT, and HubSpot) share advice on starting and progressing your career

Q&A session featuring senior content designers sharing their career experiences and advice. They discuss the skills needed for the role, how to progress in the field, and the importance of understanding user needs. The experts also share their thoughts on the future of content design.

Jonathan McFadden on telling stories, starting a DEI group, and the importance of using content to connect people

Jonathan McFadden's journey from journalism to content strategy, his role in forming LendingTree's first Diversity and Inclusion Group, and his insights on using content to connect people.

From content strategy to ContentEd; career reflection with Tracy Playle of Pickle Jar Communications

Tracy Playle, Founder and CEO of Pickle Jar Communications, reflects on her career, the challenges she faced, and her ongoing journey with mental health and impostor syndrome.

Jonathon Colman on UX content strategy, recruiting designers and building teams (includes tips and advice)

Exploring Jonathon Colman's journey in UX content strategy, his roles at Facebook, Intercom, and HubSpot, and his insights on team building and professional development.

Inside Content Strategy at Lullabot with Greg Dunlap, Director of Strategy and Erin Schroeder, Content Strategist

Insights into the content strategy approach at Lullabot, featuring discussions with Greg Dunlap, Director of Strategy, and Erin Schroeder, Content Strategist.

Career Q&A: 9 Senior UX Writers (from companies like Google, Airbnb, and Spotify) share advice on starting and progressing your career

Advice from senior UX writers on starting and progressing in the UX writing field. They discuss the increasing demand for UX writers, how to transition into the role, and the importance of staying ahead in the fast-paced field. The experts also share tips on preparing for interviews and progressing in your career.

Nicole Michaelis on teaching content marketing, running a business and UX writing at Spotify (includes tips and advice)

Nicole Michaelis discusses her journey in UX writing, her role at Spotify, and her experiences in teaching content marketing at Berghs School of Communication.

Why we should compare Content Design to UX Design, not UX Writing

Exploring the overlap and distinctions between content design and UX design, focusing on user-centered design techniques and role definitions.

Inside Content Design at IBM with Tom Waterton, Content Design Lead

An inside look at content design at IBM with Tom Waterton, discussing his career progression, the importance of collaboration, and the company's focus on user-centered design.

Beth Dunn on her career path in content, using content design to solve thorny problems, and content career advice

An extensive profile on Beth Dunn, detailing her career path in content, her role in establishing content design at HubSpot, and her valuable career advice.

Scott Kubie talks content strategy, consulting and consistency of vision

Scott Kubie's career journey from UI Writer to independent UX consultant and Staff Content Strategist at Mailchimp, sharing insights on content strategy, consulting, and career development.

Inside Content at Instacart with Whitney Homans

Whitney Homans, Director of Content Design at Instacart, discusses her career journey, the evolution of content design, and offers advice for aspiring content designers.

Jane Ruffino on teaching UX writing, a passion for design, and creating a content design consultancy (plus advice and tips)

Jane Ruffino: A content designer and UX writer with a unique blend of archaeology and digital experience. She shares insights on teaching UX writing, setting up a content design consultancy, and navigating the challenges of client engagements.

Inside Content Design at BT with Rachel McConnell

Exploring Rachel McConnell's role as a content design manager at BT, discussing her career path, the company's structure, and advice for aspiring content designers.

Keri Maijala on a career in content strategy, working for herself, and building an engaged team at LinkedIn

Exploring Keri Maijala's career in content strategy, her journey from eBay to LinkedIn, and her insights on building an engaged team.

Kristina Halvorson on popularising content strategy, writing a ground-breaking book, and running two conferences (including advice and tips)

Detailing Kristina Halvorson's journey in popularizing content strategy, authoring a ground-breaking book, and running two influential conferences, with valuable advice and tips.

Candi Williams’ content design career to-date, advice for hiring managers, and tips to help break through biases

Detailing Candi Williams' career in content design, her experiences at Bumble, and her insights on diversity, inclusion, and overcoming industry challenges.

Content Director Job Description: Examples from Headspace and Lego

An in-depth look at the role of a Content Director, with examples from Headspace and Lego. Includes salary expectations, responsibilities, qualifications, benefits, and diversity considerations.

Content Coordinator Job Description: Examples from Gartner and Saks

Dissecting the role of a Content Coordinator with examples from Gartner and Saks, detailing responsibilities, qualifications, and benefits.

Content Editor Job Description: Examples from Selfridges and Newcastle University

Analyzing the role of a Content Editor with examples from Selfridges and Newcastle University, detailing responsibilities, skills, and benefits.

Content Specialist Job Description: Examples from EY and Tesla

Unpacking the role of a Content Specialist with examples from EY and Tesla, detailing responsibilities, qualifications, benefits, and diversity considerations.

Web Content Manager Job Description: Examples from Amazon Web Services and Sage

Examining the role of a Web Content Manager with examples from Amazon Web Services and Sage, detailing responsibilities, qualifications, benefits, and diversity considerations.

Content Manager Job Description: Examples from Adobe and UK Ministry of Justice

Deep dive into the role of a Content Manager, with examples from Adobe and UK Ministry of Justice, detailing responsibilities, qualifications, benefits, and diversity considerations.

Content Designer Job Description: Examples from NHS Digital and Facebook

Delving into the role of a Content Designer with examples from NHS Digital and Facebook, detailing responsibilities, qualifications, benefits, and diversity considerations.

Content Strategist Job Description: Examples from SurveyMonkey, TikTok, and Amazon

Deep dive into the role of a Content Strategist with examples from SurveyMonkey, TikTok, and Amazon, detailing responsibilities, qualifications, benefits, and diversity considerations.

From content strategy to product management; career reflection with Mike Petroff of Harvard

Exploring Mike Petroff's career journey from content strategy to product management, with reflections on his experiences at Harvard and insights for career advancement.

Working in gaming tech, career progression and building a community with King’s Lead Content Designer, Mario Ferrer

An in-depth profile of Mario Ferrer, King's Lead Content Designer, discussing his career progression, experiences in UX writing, and his role in building the Content Design España community.

UX Writer Job Description: Examples from Airbnb, Spotify and Vanguard

Insight into the role of a UX Writer with examples from Airbnb, Spotify, and Vanguard, detailing responsibilities, qualifications, and diversity considerations.

Talking content and career with Andy Welfle, author and Adobe UX content strategist

An engaging conversation with Andy Welfle, author and Adobe UX content strategist, discussing his career journey, insights, and advice for aspiring UX content strategists.

Content Design Director Michael J. Metts talks UX, content, conversational AI, and his career to date

An in-depth profile of Michael J. Metts, Content Design Director at Upwork, discussing his career journey, UX, content, conversational AI, and advice for content professionals.

What is a UX Writer? Examples from Uber, Apple and Grammarly

Exploration of the role and responsibilities of a UX Writer, with examples from Uber, Apple, and Grammarly, including skills required, challenges faced, and career progression.

Talking career and content design with Sarah Winters, author of ‘Content Design’ and CEO of Content Design London

An engaging conversation with Sarah Winters, the creator of the content design discipline, CEO of Content Design London, and author of 'Content Design'.

What does a Content Strategist do? Examples from Facebook, Tesla and Microsoft

Unveiling the role of a Content Strategist with examples from Facebook, Tesla, and Microsoft, including responsibilities, skills, challenges, and career progression insights.

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