Laurah Mwirichia discusses career advancement in content design, emphasizing technical and strategic skills, cross-functional collaboration, and continuous learning.

LinkedIn icon Twitter icon

One-day virtual conference: Growing In Content 2023

Redesign your career at Growing In Content 2023, whether you're aiming to climb higher in your current role or bouncing back from a career setback. Join us October 26th, 2023.

In her talk, Laurah Mwirichia shares valuable insights on advancing in a content design career, and emphasizing the development of technical and strategic skills. Watch the talk below:

Talk recording from Perspectives Conf (25:21)
Get the slides in PDF format

Meet our speaker

Photo of Laurah Mwirichia
Laurah MwirichiaSenior Content Designer, Square

In this Perspectives Conf talk, Laurah, a senior content designer, shares her insights on leveling up in a content design career, with a focus on the transition from mid-level to senior roles. She emphasizes the importance of developing both technical and strategic skills, such as cross-functional collaboration, storytelling, and simplifying complex ideas. Laurah highlights the key roles of sponsors, advocates, and mentors in career growth, and recommends creating a networking map that categorizes professional relationships to help identify areas in need of strengthening.

To advance in one's career, Laurah suggests gathering data on accomplishments, building a strong networking base, setting goals, strategizing, and taking action. This involves identifying problem statements, exploring potential solutions, and prioritizing ideas based on factors such as finances, time, career impact, and personal happiness. Laurah shares her own experience in creating a new role within a company to address a specific need, underscoring the importance of visualizing the desired outcome and selling the vision to others.

Finally, Laurah emphasizes the importance of continuous learning, mentorship, and advocating for junior designers throughout one's career. She advises updating social media profiles to open oneself up to new opportunities, connecting with new colleagues, and exploring whether management is the right path.

Quotes from the talk

Photo of Laurah Mwirichia
Laurah MwirichiaSenior Content Designer, Square

"You can say something like: in my current role, I'm unable to practice the full scope of work I'm capable of.

"This impacts my learning, my happiness and my ability to grow my career. So there you have your whole problem statement.

"We know what's wrong, we know what you're struggling with. We can start finding solutions to some of these issues."

[16:00]

Photo of Laurah Mwirichia
Laurah MwirichiaSenior Content Designer, Square

"And then from there, once you have your game plan commit, commit, commit, come up with timelines, come up with outcomes, come up with potential blocks, come up with your own expectations.

"So maybe you can say something like, I'm going to set a meeting every couple weeks, right? Every week or two with an advocate, a mentor or a sponsor to grow those relationships. You really want to set expectations for yourself that you can start working towards.

[17:42]

About Perspectives Conf

This talk is part of Track #2 - Growing into a senior content role of the 2022 edition of our conference.

Perspectives Conf is the world’s first event specifically focused on the careers side of content. It’s been carefully curated to help people at all levels navigate the many facets of working in content – from being the first content person to hiring and growing a team.

Want to know when the next video from Perspectives Conf is published on our website? Sign up to our weekly newsletter in the box below to get notified.

Join our free newsletter

Each week we share peer interviews, fresh jobs, links and resources to help your career grow.


See our privacy policy and website terms and conditions.
Join our free newsletter
See our privacy policy and website terms.
Join our free newsletter
See our privacy policy and website terms.
Related jobs
Akraya, Inc. Product Marketing Content Designer II $60-65/h Full-Time San Diego, CA Content Design Nov 21st
Korn Ferry Content Designer/Writer Contract San Diego, CA Content Design Nov 21st
Facebook Content Designer Full-Time New York City, NY Content Design Nov 22nd
Qualtrics Senior Content Designer $126k-224k/yr Full-Time Seattle, WA Content Design Dec 2nd
33 open job opportunities

1 new jobs added in the last week.

Popular areas
Popular cities
Hiring? We'll put your job ad in front of a growing community of content professionals. Post a job
Join our free newsletter

Each week we share peer interviews, fresh jobs, links and resources to help your career grow.

It's free. See our privacy policy.
Thanks! We'll email you weekly with new resources.