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Resources

👋 Welcome! Here you'll find our growing collection of expert interviews, webinars and articles.
Scott Kubie talks content strategy, consulting and consistency of vision Published 9th June 2021 15 minute read
"What I find personally interesting, motivating and rewarding is creating clarity and creating efficiencies for people."
— Scott Kubie Scott Kubie
Inside Content at Instacart with Whitney Homans Published 2nd June 2021 15 minute read
“My job is first and foremost to scale content design to a number and a ratio, compared to product design, that is sustainable.”
— Whitney Homans Whitney Homans
Jane Ruffino on teaching UX writing, a passion for design, and creating a content design consultancy (plus advice and tips) Published 25th May 2021 20 minute read
"Yes, I’m also an archaeologist. If design is how it works, archaeology is what people actually did with it, making it some major-league user testing."
— Jane Ruffino Jane Ruffino
Inside Content Design at BT with Rachel McConnell Published 12th May 2021 15 minute read
"As a content designer, 80% of your success and your growth isn't down to the technical side of doing the work. It's down to all those other things that you have to navigate to do the work."
— Rachel McConnell Inside Content Design at BT
Keri Maijala on a career in content strategy, working for herself, and building an engaged team at LinkedIn Published 30th April 2021 15 minute read
"Helping people understand that language is important is one of the most important things that we do as content strategists."
— Keri Maijala Keri Maijala
Kristina Halvorson on popularising content strategy, writing a ground-breaking book, and running two conferences (including advice and tips) Published 20th April 2021 20 minute read Kristina Halvorson Candi Williams’ content design career to-date, advice for hiring managers, and tips to help break through biases Published 14th April 2021 15 minute read
"Working out how to embed the practice of content design in a super large organisation was a challenge, but it was a really fun challenge."
— Candi Williams Candi Williams
Content Director Job Description: Examples from Headspace and Lego Published 6th April 2021 9 minute read
We analyse the details of Headspace and Lego to figure out how to write a high quality content director job description.
Content Director Job Description
Content Coordinator Job Description: Examples from Gartner and Saks Published 6th April 2021 9 minute read
We analyse the details of Gartner and Saks to figure out how to write a high quality content coordinator job description.
Content Coordinator Job Description
Content Editor Job Description: Examples from Selfridges and Newcastle University Published 31st March 2021 9 minute read
We analyse the details of Selfridges and Newcastle University to figure out how to write a high quality content editor job description.
Content Editor Job Description
Content Specialist Job Description: Examples from EY and Tesla Published 31st March 2021 9 minute read
We analyse the details of EY and Tesla to figure out how to write a high quality content specialist job description.
Content Specialist Job Description
Web Content Manager Job Description: Examples from Amazon Web Services and Sage Published 30th March 2021 9 minute read
We analyse the details of Amazon Web Services and Sage to figure out how to write a high quality web content manager job description.
Web Content Manager Job Description
Content Manager Job Description: Examples from Adobe and UK Ministry of Justice Published 30th March 2021 9 minute read
We analyse the details of Adobe and UK Ministry of Justice to figure out how to write a high quality content manager job description.
Content Manager Job Description
Content Designer Job Description: Examples from NHS Digital and Facebook Published 29th March 2021 9 minute read
We analyse the details of NHS Digital and Facebook to figure out how to write a high quality content designer job description.
Content Designer Job Description
Content Strategist Job Description: Examples from SurveyMonkey, TikTok, and Amazon Published 23rd March 2021 12 minute read
We analyse the details of SurveyMonkey, TikTok, and Amazon to figure out how to write a high quality content strategist job description.
Content Strategist Job Description
From content strategy to product management; career reflection with Mike Petroff of Harvard Published 19th March 2021 10 minute read
"I love that attitude of really wanting to get a deep understanding of the problem you're trying to solve."
— Mike Petroff Mike Petroff
Working in gaming tech, career progression and building a community with King’s Lead Content Designer, Mario Ferrer Published 10th March 2021 10 minute read
"You need to be 'curious'. Curious enough to not mind asking lots of questions about things. There is no such thing as a dumb question."
— Mario Ferrer Mario Ferrer
UX Writer Job Description: Examples from Airbnb, Spotify and Vanguard Published 4th March 2021 12 minute read
This article aims to help you write a UX writer job description that not only clearly explains what the role is, but also to attract high quality applicants.
UX Writer Job Description
Talking content and career with Andy Welfle, author and Adobe UX content strategist Published 26th February 2021 10 minute read
"Facebook was basically a really good 'bootcamp.' You got a 'master's degree in UX content strategy' by the time you finished up there."
— Andy Welfle Andy Welfle
Content Design Director Michael J. Metts talks UX, content, conversational AI, and his career to date Published 16th February 2021 10 minute read
"I've never seen the two things (visual design and words) as different or distinct - it's right there in the title of the book that I wrote with Andy Welfle; 'writing is designing', right?"
— Michael J. Metts Michael J. Metts
What is a UX Writer? Examples from Uber, Apple and Grammarly Published 10th February 2021 10 minute read
"It's UX writers who are behind the formulation of error page messages, copy for registration forms, and those nuggets of help text you find on a website or in an app"
What is a UX Writer?
Talking career and content design with Sarah Winters, author of ‘Content Design’ and CEO of Content Design London Published 5th February 2021 10 minute read
"I love my content. I love my video, I love my words, I love my sign language, and I didn’t really want to move away from it."
— Sarah Winters. CEO & Founder, Content Design London Sarah Winters
What does a Content Strategist do? Examples from Facebook, Tesla and Microsoft [New for 2021] Published 14th January 2021 15 minute read
"The role of a content strategist is to establish and execute a strategy to guide content activities and decisions that meet business and user needs."
What does a Content Strategist do?