Resources

We recently hosted a content design themed ‘Ask Me Anything’ panel event with a few of the content designers from HubSpot.

“Being more senior is not only about delivering a solution, but encouraging a new perspective and strategy on how to make things even better.”

“Content should create belonging. It should be something that connects people.”

“I've been on quite a big journey falling in love with content strategy.”

“Helping others and giving back is a big part of how I work.”

"I think what makes UX writing so special is that you can still decide to do something completely different from what maybe is deemed as ‘best practice’."

"I try to focus on who the user is, what their goals are, and then on how we can best serve them with concise, engaging content."

"I’m a writer and editor at heart. I can’t help trying to make something better when I see it could be improved."

"What I find personally interesting, motivating and rewarding is creating clarity and creating efficiencies for people."

“My job is first and foremost to scale content design to a number and a ratio, compared to product design, that is sustainable.”

"Yes, I’m also an archaeologist. If design is how it works, archaeology is what people actually did with it, making it some major-league user testing."

"As a content designer, 80% of your success and your growth isn't down to the technical side of doing the work. It's down to all those other things that you have to navigate to do the work."

"Helping people understand that language is important is one of the most important things that we do as content strategists."

"Working out how to embed the practice of content design in a super large organisation was a challenge, but it was a really fun challenge."

We analyse the details of Headspace and Lego to figure out how to write a high quality content director job description.

We analyse the details of Gartner and Saks to figure out how to write a high quality content coordinator job description.

We analyse the details of Selfridges and Newcastle University to figure out how to write a high quality content editor job description.

We analyse the details of EY and Tesla to figure out how to write a high quality content specialist job description.

We analyse the details of Amazon Web Services and Sage to figure out how to write a high quality web content manager job description.

We analyse the details of Adobe and UK Ministry of Justice to figure out how to write a high quality content manager job description.

We analyse the details of NHS Digital and Facebook to figure out how to write a high quality content designer job description.

We analyse the details of SurveyMonkey, TikTok, and Amazon to figure out how to write a high quality content strategist job description.

"I love that attitude of really wanting to get a deep understanding of the problem you're trying to solve."

"You need to be 'curious'. Curious enough to not mind asking lots of questions about things. There is no such thing as a dumb question."

This article aims to help you write a UX writer job description that not only clearly explains what the role is, but also to attract high quality applicants.

"Facebook was basically a really good 'bootcamp.' You got a 'master's degree in UX content strategy' by the time you finished up there."

"I've never seen the two things (visual design and words) as different or distinct - it's right there in the title of the book that I wrote with Andy Welfle; 'writing is designing', right?"

"It's UX writers who are behind the formulation of error page messages, copy for registration forms, and those nuggets of help text you find on a website or in an app"

"I love my content. I love my video, I love my words, I love my sign language, and I didn’t really want to move away from it."

"The role of a content strategist is to establish and execute a strategy to guide content activities and decisions that meet business and user needs."