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👋 Welcome! Here you'll find our growing collection of expert interviews, webinars and articles.
Breaking into content design panel Q&A: personal insights from six senior content designers Published 24th November 2021 10 minute read Content design panel Q&A Career Q&A: 14 senior content designers (from companies like Instagram, BT, and HubSpot) share advice on starting and progressing your career Published 6th October 2021 20 minute read Career Q&A Jonathan McFadden on telling stories, starting a DEI group, and the importance of using content to connect people Published 22nd September 2021 10 minute read
“Content should create belonging. It should be something that connects people.”
— Jonathan McFadden Jonathan McFadden
From content strategy to ContentEd; career reflection with Tracy Playle of Pickle Jar Communications Published 8th September 2021 15 minute read
“I've been on quite a big journey falling in love with content strategy.”
— Tracy Playle Tracy Playle
Jonathon Colman on UX content strategy, recruiting designers and building teams (includes tips and advice) Published 25th August 2021 10 minute read
“Helping others and giving back is a big part of how I work.”
— Jonathon Colman Jonathon Colman
Inside Content Strategy at Lullabot with Greg Dunlap, Director of Strategy and Erin Schroeder, Content Strategist Published 18th August 2021 15 minute read Inside Content Strategy at Lullabot Career Q&A: 9 Senior UX Writers (from companies like Google, Airbnb, and Spotify) share advice on starting and progressing your career Published 10th August 2021 20 minute read Career Q&A Nicole Michaelis on teaching content marketing, running a business and UX writing at Spotify (includes tips and advice) Published 21st July 2021 15 minute read
"I think what makes UX writing so special is that you can still decide to do something completely different from what maybe is deemed as ‘best practice’."
— Nicole Michaelis Nicole Michaelis
Why we should compare Content Design to UX Design, not UX Writing Published 7th July 2021 10 minute read by Lizzie Bruce, Content Strategist, Cake Consultancy Ltd Compare Content Design to UX Design Inside Content Design at IBM with Tom Waterton, Content Design Lead Published 30th June 2021 15 minute read
"I try to focus on who the user is, what their goals are, and then on how we can best serve them with concise, engaging content."
— Tom Waterton Inside Content Design at IBM
Beth Dunn on her career path in content, using content design to solve thorny problems, and content career advice Published 23rd June 2021 15 minute read
"I’m a writer and editor at heart. I can’t help trying to make something better when I see it could be improved."
— Beth Dunn Beth Dunn
Scott Kubie talks content strategy, consulting and consistency of vision Published 9th June 2021 15 minute read
"What I find personally interesting, motivating and rewarding is creating clarity and creating efficiencies for people."
— Scott Kubie Scott Kubie
Inside Content at Instacart with Whitney Homans Published 2nd June 2021 15 minute read
“My job is first and foremost to scale content design to a number and a ratio, compared to product design, that is sustainable.”
— Whitney Homans Whitney Homans
Jane Ruffino on teaching UX writing, a passion for design, and creating a content design consultancy (plus advice and tips) Published 25th May 2021 20 minute read
"Yes, I’m also an archaeologist. If design is how it works, archaeology is what people actually did with it, making it some major-league user testing."
— Jane Ruffino Jane Ruffino
Inside Content Design at BT with Rachel McConnell Published 12th May 2021 15 minute read
"As a content designer, 80% of your success and your growth isn't down to the technical side of doing the work. It's down to all those other things that you have to navigate to do the work."
— Rachel McConnell Inside Content Design at BT
Keri Maijala on a career in content strategy, working for herself, and building an engaged team at LinkedIn Published 30th April 2021 15 minute read
"Helping people understand that language is important is one of the most important things that we do as content strategists."
— Keri Maijala Keri Maijala
Kristina Halvorson on popularising content strategy, writing a ground-breaking book, and running two conferences (including advice and tips) Published 20th April 2021 20 minute read Kristina Halvorson Candi Williams’ content design career to-date, advice for hiring managers, and tips to help break through biases Published 14th April 2021 15 minute read
"Working out how to embed the practice of content design in a super large organisation was a challenge, but it was a really fun challenge."
— Candi Williams Candi Williams
Content Director Job Description: Examples from Headspace and Lego Published 6th April 2021 9 minute read
We analyse the details of Headspace and Lego to figure out how to write a high quality content director job description.
Content Director Job Description
Content Coordinator Job Description: Examples from Gartner and Saks Published 6th April 2021 9 minute read
We analyse the details of Gartner and Saks to figure out how to write a high quality content coordinator job description.
Content Coordinator Job Description
Content Editor Job Description: Examples from Selfridges and Newcastle University Published 31st March 2021 9 minute read
We analyse the details of Selfridges and Newcastle University to figure out how to write a high quality content editor job description.
Content Editor Job Description
Content Specialist Job Description: Examples from EY and Tesla Published 31st March 2021 9 minute read
We analyse the details of EY and Tesla to figure out how to write a high quality content specialist job description.
Content Specialist Job Description
Web Content Manager Job Description: Examples from Amazon Web Services and Sage Published 30th March 2021 9 minute read
We analyse the details of Amazon Web Services and Sage to figure out how to write a high quality web content manager job description.
Web Content Manager Job Description
Content Manager Job Description: Examples from Adobe and UK Ministry of Justice Published 30th March 2021 9 minute read
We analyse the details of Adobe and UK Ministry of Justice to figure out how to write a high quality content manager job description.
Content Manager Job Description
Content Designer Job Description: Examples from NHS Digital and Facebook Published 29th March 2021 9 minute read
We analyse the details of NHS Digital and Facebook to figure out how to write a high quality content designer job description.
Content Designer Job Description
Content Strategist Job Description: Examples from SurveyMonkey, TikTok, and Amazon Published 23rd March 2021 12 minute read
We analyse the details of SurveyMonkey, TikTok, and Amazon to figure out how to write a high quality content strategist job description.
Content Strategist Job Description
From content strategy to product management; career reflection with Mike Petroff of Harvard Published 19th March 2021 10 minute read
"I love that attitude of really wanting to get a deep understanding of the problem you're trying to solve."
— Mike Petroff Mike Petroff
Working in gaming tech, career progression and building a community with King’s Lead Content Designer, Mario Ferrer Published 10th March 2021 10 minute read
"You need to be 'curious'. Curious enough to not mind asking lots of questions about things. There is no such thing as a dumb question."
— Mario Ferrer Mario Ferrer
UX Writer Job Description: Examples from Airbnb, Spotify and Vanguard Published 4th March 2021 12 minute read
This article aims to help you write a UX writer job description that not only clearly explains what the role is, but also to attract high quality applicants.
UX Writer Job Description
Talking content and career with Andy Welfle, author and Adobe UX content strategist Published 26th February 2021 10 minute read
"Facebook was basically a really good 'bootcamp.' You got a 'master's degree in UX content strategy' by the time you finished up there."
— Andy Welfle Andy Welfle
Content Design Director Michael J. Metts talks UX, content, conversational AI, and his career to date Published 16th February 2021 10 minute read
"I've never seen the two things (visual design and words) as different or distinct - it's right there in the title of the book that I wrote with Andy Welfle; 'writing is designing', right?"
— Michael J. Metts Michael J. Metts
What is a UX Writer? Examples from Uber, Apple and Grammarly Published 10th February 2021 10 minute read
"It's UX writers who are behind the formulation of error page messages, copy for registration forms, and those nuggets of help text you find on a website or in an app"
What is a UX Writer?
Talking career and content design with Sarah Winters, author of ‘Content Design’ and CEO of Content Design London Published 5th February 2021 10 minute read
"I love my content. I love my video, I love my words, I love my sign language, and I didn’t really want to move away from it."
— Sarah Winters. CEO & Founder, Content Design London Sarah Winters
What does a Content Strategist do? Examples from Facebook, Tesla and Microsoft [New for 2021] Published 14th January 2021 15 minute read
"The role of a content strategist is to establish and execute a strategy to guide content activities and decisions that meet business and user needs."
What does a Content Strategist do?
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