Content strategy, governance and workflow

In sections below you will find:

• Processes to learn about
• Templates and examples
• Tools to help

How to create a content workflow

A content workflow is a checklist of tasks that a content team needs to perform to create and complete content. It can be a visual representation of the roles, responsibilities and directives that each member of the team has. 

Content workflows vary according to the organization or content type, so it is important that they can be used repeatedly and are scalable.

A content workflow helps a team to produce quality content and take ownership of tasks.

Processes to learn about

• Defining a workflow to deliver content at your institution This GatherContent article looks at how teams can define their content delivery workflow, using a typical workflow as an example.

• Content workflow essentials: timing, skill sets and collaboration This blog tackles the must-have elements you need to include in your workflow.

• How to create an efficient workflow for keeping university website content creation on track An on-demand recording of a webinar exploring the benefits of having a clear workflow. Includes a look at real-life example workflows.

• Getting your governance and workflow right: making or breaking quality content In this presentation by GatherContent, you'll learn the factors that you need to think through when designing your workflow and governance – including how to enforce it.

• How to define a content delivery workflow GatherContent's advice on how to run a workshop to define a content delivery workflow for a project.

Templates and examples

• RACI Chart A template to help you document who is Responsible, Accountable, Consulted or Informed in a content project.

Tools to help

• Content Workflow GatherContent offers this tool to help you standardize, structure, and scale your content workflow.

How to create a content value proposition

A content value proposition is a statement to communicate or describe the value of your content and how it addresses your customer's needs.

It explains what is your content's unique value and distinguishes you from the competition.

Similar to a 'value proposition', it should speak to your customer's challenge and present your product or service as the solution.

Processes to learn about

• How to Write a Value Proposition (+ 6 Modern Examples) Help Scout's blog helps demystify the nuts and bolts of how to write a value proposition, complete with examples.

• How to write a value proposition for content GatherContent explains more about what a content value proposition is, why you need one, and how to write a good one in this blog post.

Templates and examples

• Value Proposition Canvas Template This downloadable PDF contains an example of the Value Proposition Canvas of Evernote. 

• Value Proposition Canvas The evolution of Value Proposition Canvas, some examples, and a template.

How to create a content strategy roadmap

A content strategy roadmap is a step-by-step path towards creating a content strategy.

The roadmap is a series of questions, checklists and 'fill in the blank' exercises, making it a practical and collaborative process.

Processes to learn about

• How to Develop a Content Roadmap That Supports Your Goals This blog post from School of Content explains how you can prevent the 'content chaos' and keep your focus by developing a yearly content roadmap.

• Content Strategy Guide The Australian Government share how to apply a content strategy when building new services or redesigning content.

• Creating a digital strategy The Queensland Government outlines how to create a digital strategy.

• The Content Strategy Playbook The State of Georgia put together this guide on how to plan, create, and manage your greatest digital asset --- content.

• Content Strategy: Plan & Maintain Website Content This self-help guide from the University of Minnesota walks you through the process of planning the right content to meet your website's goals.

• What is Content Strategy? How to Develop a Content Roadmap Terakeet share specific steps you should take when creating a content strategy for your brand.

• Content strategy roadmap: The three essentials you need to get it right GatherContent provide a three-stage roadmap to help break the content strategy marathon down into manageable steps.

• Content planning and delivery for Higher Ed websites This recorded webinar discusses how to create a roadmap for better content; regardless of the size and structure of your organization.

Templates and examples

• Creating a Content Strategy Process Template A template resource you can use to create a custom content strategy (from Media Current).

• Content Strategy Template The Australian Government share this template that you can tweak or rebrand accordingly.

• Example content strategy Content Design London show you a fictitious example of a content strategy to give you an idea of some of the headings, and what may be included in those sections.

• Content Strategy Roadmap A checklist of artefacts to create, and some templates for creating key elements.

How to create content governance models and frameworks

Content governance is the blueprint for the processes you use to plan, create, distribute and maintain content so that it aligns with your content strategy. It helps regulate and create a more consistent, effective, and efficient content operation.

Content governance determines the content priorities and provides guidelines on the look, feel and behavior of content.

A content governance framework assigns ownership to people within the team or organization to know exactly which part of the process they handle. It may be simple or elaborate, and it should detail the processes necessary to produce a steady pipeline of content.

Processes to learn about

• Why content governance is important and how to make it happen GatherContent explore what good content governance looks like, and share questions that can help you create your own model.

• How to create a content governance plan for a university This blog focuses on digital content; a recent challenge for some universities.

• Content Governance - principles for before and after creating content Content governance principles for before and after writing your content.

• Content governance: A four step road map An overview of the key content governance steps every organization needs to take to get a grip on its approach to content.

• Content Governance: The golden rules you need to make great content at scale Watch this masterclass recording from GatherContent to learn what content governance is, and how to put effective governance in place.

• Content 101: Governance A look at what content governance is, as well as an implementation roadmap, and links to additional content governance resources.

• How to get started with content governance This GatherContent webinar shares tips and tools to identify content problems and help make your content sustainable.

• Let processes guide you to great content governance How defining and using processes will keep your governance streamlined.

• How to develop a Content Governance Model for your corporate website? Rahul Khosla shares some tips on how you can develop a simple, and easy to use Content Governance Model.

• Comprehensive Guide to Content Governance This article includes expert tips on how to establish content governance in your organization.

• Apply a content governance model The Australian Government share three content governance models, including the pros and cons of each.

• AEM Content Governance Framework and Best Practices This article tackles the author's extensive Adobe Experience Manager experience in reference to content governance framework and best practices.

• A Content Governance Action Plan in Four Steps In this quick guide from CMS Connected, content governance is broken down into four actionable steps.

• Guide for Content Governance Cypres share this guide to help you improve your content quality, your operational efficiency, and protect the value of your brand.

• Content governance: What it is and how to get started 18F share their take on content governance, and how to get started.

Templates and examples

• Content Governance Model This checklist from GatherContent takes you through the different parts that come together to make up a good governance model.

• Content Strategy: Sustainable Content Governance Guide A free guide to achieving and sustaining good web content.

• Content Governance Workflow Template Detail tasks and task owners in your governance process with this downloadable template.

Tools to help

• Active Content Governance, Your Antidote to Content Chaos An emerging discipline that's helping organizations cut through the chaos through a systematic approach that operationalizes their content strategy.