Perspectives Conf
Reference library

Content ecosystems

Learn about content ecosystems from different perspectives from these resources.

In sections below you will find:

  • Processes to learn about
  • Templates and examples
  • Tools to help

What are content ecosystems?

Content ecosystems are maps that include all the elements of your organization's content. In these maps, you will find your content plan and types, workflows, processes, teams, and technologies or tools.

Content ecosystems help organize ideas and can also serve as templates to help set guidelines and outline actionable items of projects. They are the foundation for your content.

How to create content ecosystem maps

Processes to learn about

Templates and examples

  • Ecosystem mapping template This ecosystem mapping template can be used to set a direction for your research and take the pulse of your brand's ecosystem.

Tools to help

  • OmniGraffle This tool can help you to organize, communicate, and share ideas with stunning visuals (for Mac users).

How to run content audits and create content inventories

A content audit is a procedure to identify, analyze, and evaluate your content. It can help identify gaps and opportunities to improve content.

A content audit is used to ascertain if your content is meeting your objectives so you can plan your content strategy.

It is a systematic process of reviewing all the content on your site, and can tie in with  taking a closer look at your SEO strategy and optimization efforts.

When done correctly, results of a content audit can give you the information you need to make decisions about your content so that, ultimately, it serves your audience better.

A content inventory is an extensive list of all the content on your website. This usually includes text, documents, images and applications and their characteristics.

It's important to evaluate each piece of content to gain insight from your inventory. This would help you understand exactly what is on the site, whether the content is updated, and if it's located where it should be.

A content inventory can also serve as a basis for your content audit.

Processes to learn about

Templates and examples

Tools to help

  • Similar Page Checker This tool allows you to determine the percentage of similarity between two specific pages.

  • Content Audit Tools – 8 Best Web Content Inventory Tools This article explains what a content audit is, why you need to do it, and eight tools that you can use.

  • Screaming Frog A desktop app that crawls a website and generates an SEO report that includes insight on potential problems.

  • Google Analytics This essential, free tool allows you to track, gather and analyze data, enabling you to make informed decisions.

  • Semrush A tool created especially for more in-depth web page content analyses. It produces user-friendly page reports for users and provides SEO-related scoring.

  • SEO Review Tools These tools conduct an on-page content SEO audit, check the overall quality of content, the quality of backlinks, rankings, and keywords.

  • SEO Site Checkup This tool checks website content for more than 40 different parameters such as 'meta title' and 'description'. Access competitor domain tests, sitemap tests, and more.

  • OnPoint content auditor A powerful content audit and inventory tool designed for content strategists.

  • Dyno Mapper A useful tool that pulls together a comprehensive list of content types such as pages, images, documents, video, audio, and files.

  • Blaze Discover gaps and opportunities, and flag content for archiving or rewriting.

  • MarketMuse Use AI to help you turn inventory data into meaningful insight about the quality of your content, semantic analysis, and more.

  • Readable Access a readability test to score your content on its reading level or difficulty. It also highlights potential areas for improvement.

How to create a competitive analysis

A competitive analysis is a process of researching and analyzing your competitor's content, service, strengths and weaknesses. The best time to conduct a competitive analysis is during the discovery phase of a project – where it can provide invaluable insight to help you craft better service, website, and content.

From a content perspective, a competitive analysis can help you to form a well-researched content strategy.

Processes to learn about

Templates and examples

Tools to help

  • Airtable This tool is a spreadsheet-database hybrid – with the features of a database, but applied to a spreadsheet.

  • Ghostery A paid subscription tool you can use to check competitors' websites. Includes tools, plug-ins, and more.

  • Page Speed Insights This tool from Google can show you how quickly users are able to see and interact with a website's content.

  • Buzzsumo A popular content discovery tool that content producers and entrepreneurs use to identify content enjoying engagement on social media.

  • Mailcharts This database focuses on email marketing and aggregate competitor email campaigns to influence and compare with your own.

  • SimilarWeb This tool helps you to analyse traffic to competitor websites, and view how your SEO keyword traffic compares.

  • Ahrefs The tool's content gap analysis helps you to see which keywords and topics your competitors rank for (and you don't).

Join our free newsletter

Each week we share peer interviews, fresh jobs, links and resources to help your career grow. You can join our lively Slack group too.

See our privacy policy and website terms and conditions.
Join our free newsletter

Each week we share peer interviews, fresh jobs, links and resources to help your career grow.

It's free. See our privacy policy.
Thanks! We'll email you weekly with new resources.