Content Strategist

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Remote United States

Your Impact

We are seeking a content strategist with a strong emphasis on strategic execution to join our Security Marketing team. In the digital age, compelling content drives engagement which in turns drives the growth engine of the business. This role is pivotal in developing content strategies and helping them leveraging data-driven insights to drive our go to market initiatives. You will work cross-functionally to 1) develop the content strategy against the initiatives we have in market 2) execute against them ensuring high quality delivery of compelling content that resonates with security practitioners and decision-makers and 3) leverage data driven decision making to iterate on the strategy on a continuous basis.

Key Responsibilities

• Define and implement a content roadmap that aligns with go-to-market initiatives and customer needs.
• Work cross functionally to ensure timely delivery of content roadmap
• Leverage data and insights to measure content performance, optimize engagement, and refine content strategies.
• Provide strategic support for events, launches and marketing campaigns, ensuring they align with broader marketing goals and are informed by analytics.
• Track and manage marketing budgets strategically, ensuring resources are allocated effectively based on analytics.
• Identify and prioritize key marketing activities that contribute to strategic revenue growth.

Minimum Qualifications

• 8+ years’ experience in content strategy, marketing operations, or editorial roles—preferably in cybersecurity, enterprise tech, or B2B SaaS.
• Proficiency in content management systems (CMS), marketing automation (including Generative AI), strategic optimization (including JIRA) and digital analytics tools.
• Self-starter mindset with a passion for strategic excellence, audience engagement, and bias to action
• Strong project execution skills, attention to detail, and a risk-mitigation mentality

Preferred

• MBA, preferably from a top tier university
• Foundational understanding of security concepts, including XDR, SIEM, SOAR, identity and endpoint security preferred.
• Possesses deep understanding of AI technologies and applications with a desire to stay updated on the latest advancements and trends.
• Strong organizational and strategic thinking skills, with experience in managing marketing budgets and ensuring compliance with legal standards

Why Cisco

Where every individual brings their unique skills and perspectives together to pursue our purpose of powering an inclusive future for all.

Our passion is connection—we celebrate our employees’ diverse set of backgrounds and focus on unlocking potential. Cisconians often experience one company, many careers where learning and development are encouraged and supported at every stage. Our technology, tools, and culture pioneered hybrid work trends, allowing all to not only give their best, but be their best.

We understand our outstanding opportunity to bring communities together and at the heart of that is our people. One-third of Cisconians collaborate in our 30 employee resource organizations, called Inclusive Communities, to connect, foster belonging, learn to be informed allies, and make a difference. Dedicated paid time off to volunteer—80 hours each year—allows us to give back to causes we are passionate about, and nearly 86% do!

Our purpose, driven by our people, is what makes us the worldwide leader in technology that powers the internet. Helping our customers reimagine their applications, secure their enterprise, transform their infrastructure, and meet their sustainability goals is what we do best. We ensure that every step we take is a step towards a more inclusive future for all. Take your next step and be you, with us!

Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.

Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.