Content Strategist

About Us:

NYSTEC is a nonprofit technology consulting company, advising agencies, organizations, institutions, and businesses since 1996. We're independent and vendor-neutral, so we have our clients' best interests at heart. At NYSTEC, we know that we succeed when individuals and teams flourish personally and professionally, so our benefits and perks support that mindset.

About The Role:

As a content strategist in the Change Management and Learning Development practice area, you will collaborate with team members to support the goals of clients in creating new, user-centric, accessible websites. Serving as a content strategist, your day-to-day role as a NYSTEC consultant will be to collaborate with the collective project team to develop and implement a user-focused content strategy that aligns with digital strategy and supports the needs of website end users.

Key Responsibilities:

• Content Strategy And User Experience Writing

• Develop and implement user-centered content strategies for digital platforms.
• Write clear, concise, microcopy and instructional content to support intuitive user experiences.
• Review websites, applications, and portals for consistent tone, voice, and messaging.
• Conduct content audits and identify opportunities to revise, remove, or repurpose content from the existing client website.
• Develop and maintain content guidelines, playbooks, and style guides.
• Shape and improve information architecture (IA) in collaboration with the experience design (XD) team.
• Identify and implement search engine optimization (SEO) strategies based on keyword research and user behavior.
• Optimize content for accessibility in partnership with the accessibility team to adhere to Web Content Accessibility Guidelines (WCAG).
• Use research insights, data, and testing (including split [A/B] testing) to update and refine content.

• Research And User Experience

• Conduct user research and usability testing to inform content decisions.
• Create personas and user journeys to represent and prioritize key audiences.
• Define user needs, pain points, and behavior patterns.
• Identify and streamline key user flows and journeys across digital properties.

• Collaboration And Stakeholder Engagement

• Partner with user experience/user interface (UX/UI) designers, product managers, developers, and other content creators.
• Work with editors, writers, producers, and project managers to deliver cohesive content.
• Collaborate with internal and external teams (e.g., WebNY) to align content with broader web governance standards.
• Stay informed on content trends, SEO updates, accessibility best practices, and emerging technologies.

This position will require working 50% onsite in Albany, NY.

About You

Required Qualifications

• One to three years of experience in content strategy or UX writing.
• Ability to provide a portfolio showcasing UX writing and content strategy work.
• Excellent written and verbal communication skills.
• Familiarity with tools such as Figma and Microsoft Office.
• Ability to manage multiple projects in a fast-paced environment.
• Exceptional collaboration, research, and problem-solving skills.

Preferred/Desired Qualifications

• Experience working with or for federal, state, or local government agencies.

Education and Experience

A bachelor's degree in communication or a similar discipline and at least one year of experience with UX writing and content strategy. An equivalent combination of advanced education, training, and experience will be considered.

The target base salary for this position is $60,000 - $82,000 per year.

When determining compensation, we analyze and carefully consider several factors, including skill set, experience, location, and job-related qualifications.

Equal Employment Opportunity (EEO) Statement

It is NYSTEC's policy to provide equal employment opportunity (EEO) to all individuals, regardless of actual or perceived race, color, creed, religion, sex, or gender (including pregnancy, childbirth, and related medical conditions), gender identity or gender expression (including transgender status), age, national origin, ancestry, citizenship status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, military service and veteran status, sexual orientation, marital status, or any other characteristic protected by local, state, or federal laws and ordinances. NYSTEC is strongly committed to this policy and believes in the concept and spirit of the law.

Reasonable Accommodation

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please contact recruitment@nystec.com if you require a reasonable accommodation to apply for or to perform this job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

Additional Requirements

Applicants must be authorized to work in the United States without the need for visa sponsorship now or in the future.

Learn more about NYSTEC by visiting www.nystec.com.