Job description
Location: This position is located at our Dublin, OH campus with hybrid flexibility.
Who we are
Founded in 1999 and headquartered in Central Ohio, we’re a privately-owned, independent healthcare navigation organization. We believe that no one should have to navigate the cost and complexity of healthcare alone, and we’re on a mission to make healthcare simpler and more effective for our millions of members. Our big-hearted, tech-savvy team fights to ensure that our members get the care they need, when they need it, at the most affordable cost – that’s why we call ourselves Healthcare Warriors®.
We’re committed to building diverse and inclusive teams – more than 2,000 of us and counting – so if you're excited about this position, we encourage you to apply – even if your experience doesn't match every requirement.
About The Role
The UX Content Strategist will plan the content strategy for our solutions, including form of delivery, governing the usefulness and usability of content, ultimately driving the intended experience, behaviors and business goals we set to achieve. The UX Content Strategist will work closely with the product design and delivery teams to bring the vision of the solution to life.
What you'll do
- Collaborate with various teams including UX Design, Content Writing, Experience, Product Management, and Marketing to achieve organizational goals and objectives.
- Audit and assess current state content and ecosystems, identifying strengths, weaknesses, gaps, inconsistencies and opportunities.
- Inform and influence information architecture, site navigation and user experience for new applications, owning content-driven site narrative and experiences.
- Develop flexible and intelligent content structures and experiences including mapping keyword-based content structures.
- Using a mix of quantitative and qualitative data, implement strategies that are intended to deliver/achieve business goals.
- Work collaboratively with Marketing and UX team to create best practices protocol, content templates, and author content training manual.
- Create and maintain product taxonomies, metadata frameworks, page-level content types/models and content migration plans; manage an editorial calendar of future releases taking product, channels and stakeholders into consideration.
- Design and implement content creation and governance workflows and documentation.
- All other duties as assigned.
What you'll bring
- 5+ years of experience leading content strategy in a professional services environment
- Exceptional organizational skills, with the ability to bring structured thinking to a variety of tools and templates
- Demonstrated enthusiasm for and understanding of content creation, including best practices and emerging trends
- Strong understanding of content and design principles and how to apply them to the service-based industry
- Ability to work on multiple projects simultaneously and prioritize workload
- Demonstrated experience with interaction design, user experience principles, information architecture and the digital content ecosystem
- Experience working with user journeys, personas and research
- Passion for great storytelling and systems thinking
- Experience in omni-channel strategic development preferred
- Experience in the healthcare industry preferred
- Protect and take care of our company and member’s data every day by committing to work within our company ethics and policies
- Strong administrative/technical skills; Comfort working on a PC using Microsoft Office (Outlook, Word, Excel, PowerPoint), IM/video conferencing (Teams & Zoom), and telephones efficiently.
- Trustworthy and accountable behavior, capable of viewing and maintaining confidential information daily.
