Brand & Content Strategist

Why Work at Rehlko

We have met today's energy needs while planning for tomorrow's for over 100 years. Beginning with the first modern generator, the Rehlko Automatic Power & Light, launched in 1920, Rehlko has been an innovative leader in energy resilience.

Our product range includes engines, generators, power conversion, UPS systems, EV components and electrification solutions, microgrid controls and management, clean energy solutions, and much more that serve a broad spectrum of OEM, residential, industrial, and commercial customers.

Our priorities are global: the stability from steady energy sources and reliable back-ups. The power to be able to harness energy, and the freedom of not being dependent on an aging centralized grid. The confidence that clean energy solutions offer when it comes to a sustainable world, and the commitment to keep innovating towards greater impact.

Why You Will Love This Job

The Brand & Content Strategist leads the planning, creation, and optimization of content across multiple digital channels. This role requires a strategic thinker with a deep understanding of content marketing, SEO best practices, and audience engagement. The Content Strategist develops high-impact content and copy for web experiences, landing pages, social media, lead forms, emails, dealer enablement tools, and omnichannel campaigns that supports the customer purchase journey and drives traffic and leads. The role oversees internal and external resources involved in content creation/optimization and partners closely with channel owners to ensure the unique content needs of each channel are met.

Specific Responsibilities

• Content strategy and planning: Develop and execute a comprehensive content strategy aligned with business goals, brand voice, and target audience needs. Create and manage the overall content workflow and content calendar to empower effective and on-time delivery of content for all channels and find opportunities to leverage content across channels.
• Content writing and development: Write, edit, and/or oversee the creation of high-performing content to support awareness, consideration, and action across web, email, and social channels. Develop a deep understanding of the homeowner purchase journey to ensure all content supports some aspect of that journey. Work with the sales team on content that supports dealers and lead conversion efforts.
• Keyword strategy and SEO: Optimize digital content to support the business’s organic keyword ranking strategy and SEO objectives, both short-term and long-term. Identify and create new pieces of content as needed to advance this strategy.
• Content measurement and performance reporting: Establish metrics for measuring the performance of content for each channel and develop a regular reporting cadence for sharing performance insights and improvement opportunities with channel owners/stakeholders. Identify opportunities to optimize content in all channels and proactively propose solutions for under-performing content.
• Promotions and product support: Develop the omnichannel consumer communications needed to support one-time events such as promotions or new product launches. Monitor the creative impact during promotions and make any necessary changes to maximize promotion efficiency. Collaborate with the product team and creative agency on a messaging matrix and collateral to support new product launches
• Content and creative review: Review any content or creative developed by third parties or agency partners to ensure it supports the brand voice and the business goals.

Requirements

• Bachelor's degree in Business, Marketing, Journalism, English, or related field
• At least 7 years of experience creating content and content strategy for a variety of digital channels within a lead generation or ecommerce environment
• At least 3 years of experience managing other content creators (internal copywriters/content specialists, agencies, contractors, etc.) in support of an overall omnichannel content strategy
• In-depth knowledge of SEO best practices and a track record of growing organic traffic
• Proven writing and editing skills and expertise in a variety of different content formats (blog, infographic, multimedia, social post, etc.)
• Ability to meet deadlines without exception
• Ability to create and manage high-performing teams and to deliver feedback effectively
• Experience in a content-focused role inside an agency is a plus
• Understanding of demand generation/lead generation techniques and best practices
• Knowledge of the home improvement or standby home generator industry is a plus

Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

The salary range for this position is $94,400.00-$119,950.00. The specific salary rate offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location.

About Us

Rehlko proudly offers a rich history steeped in creativity and commitment to our associates and communities, along with competitive benefits and compensation. Our Purpose—Creating an energy resilient world for a better future—and Values: Curiosity, Trust, Pace, and Excellence, are important cultural components that shape the way we work and relate to one another. Learn more about Rehlko at http://www.rehlko.com/who-we-are.

In addition to the investment in your development, Rehlko offers a benefits package including a competitive salary, health, vision, dental, 401(k) with Rehlko matching, and more!

Rehlko is an equal opportunity employer that prohibits discrimination and will make decisions regarding employment opportunities, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination, without regard to race, creed, color, ethnicity, religion, sex, pregnancy, childbirth, or related medical conditions, genetic information, age, national origin, citizenship, ancestry, caste, mental or physical disability, marital or familial status, sexual orientation, gender identity or expression, genetic information, political belief or affiliation, union membership status, military status, veteran status, or any other characteristic protected by national, state, local, or other applicable laws.

Americans with Disabilities Act (ADA)

It is the policy of Rehlko to comply with all applicable provisions of the Americans with Disabilities Act (ADA) and corresponding national, state, local, or other applicable laws. Rehlko will not discriminate against any qualified associate or applicant with respect to any terms, privileges, or conditions of employment because of a person's physical or mental disability. Rehlko will provide a reasonable accommodation to associates or applicants with disabilities, in accordance with applicable laws. If you have a disability and require an accommodation in the application process or during the course of employment, please contact EnergyJobs@rehlko.com. Rehlko is an equal opportunity/affirmative action employer.