Content Strategist

Strategic Staffing Solutions International (S3I) customer a New York-based, B2B-focused digital marketing agency renowned for its expertise in audience development and demand generation. Leveraging data-driven strategies, this company helps businesses accelerate growth by turning insights into impactful marketing outcomes. Currently they are looking for a Content Strategy & Specialist to join their amazing team in Latvia.

As a Content Strategy & Specialist, you will be responsible for developing and executing content strategies that align with client goals and audience insights, while ensuring consistent, engaging messaging across digital campaigns to drive lead generation and measurable engagement. You will also collaborate closely with internal teams to optimize content performance and support European clients with localized strategies.

Key requirements:

• 3+ years of experience in content strategy, brand marketing, or campaign management.
• Proven ability to craft compelling content strategies aligned with audience insights and business goals.
• Strong understanding of digital content channels (web, email, social) and how they integrate into lead generation.
• Experience collaborating with internal teams and external stakeholders to align messaging with campaign goals.
• Excellent writing and editing skills, ensuring clarity, relevance, and consistency across content assets.
• Familiarity with AI tools (e.g., ChatGPT, Copilot) for content refinement and personalization.
• Strong organizational and project management skills.
• Fluent in English.

Key Responsibilities:

• Collaborate with Digital Strategy team to develop and execute content strategies that align with client objectives and audience needs.
• Act as the bridge between content creation and lead generation, ensuring messaging is tailored and optimized for campaign performance.
• Support campaign execution by crafting audience-centric messaging for email campaigns, webinars, and digital content.
• Partner with Quality Specialist and content writers to ensure messaging consistency and quality.
• Contribute to the creation and refinement of landing page content, social media copy, and digital assets to support demand generation.
• Provide insights and recommendations on content performance, identifying opportunities for improvement and innovation.
• Collaborate with the Riga Marketing Hub team to ensure data-driven insights inform messaging strategies.
• Play an active role in supporting European clients, providing localized insights and best practices tailored to their needs.
• Participate in documentation and knowledge-sharing initiatives to support continuous improvement across campaigns.
• Provide progress updates to leadership and support other tasks as needed.

Company offers:

• Competitive salary.
• Hybrid/Remote work in Latvia.
• Health insurance.
• Teambuilding events abroad.
• Other great benefits.