Community event series

Office Hours with Erica Jorgensen: A deep dive into content usability testing with the author of "Strategic Content Design" and a Senior Manager of Content Design at Remitly

Date 2024-12-03 17:00:00 UTC
Time 2024-12-03 17:00:00 UTC
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Meet our guest

Photo of Erica Jorgensen
Erica JorgensenAuthor of "Strategic Content Design"

Join us for our fourth Office Hours session, featuring Erica Jorgensen, the author of "Strategic Content Design: Tools and Research Techniques for Better UX" and a Senior Manager of Content Design at Remitly. This event is a unique opportunity to learn from a seasoned professional in the field of content design, strategy, and user experience research.

Erica has been at the forefront of content design and strategy for over a decade, leading teams and initiatives at prominent companies including Remitly, Chewy, Slack, and Microsoft. She's particularly passionate about content usability research and helping teams identify the most effective words and phrases that resonate with their audiences.

Photo of Erica Jorgensen
Erica Jorgensen

As the author of "Strategic Content Design", Erica brings deep expertise in content testing methodologies and user experience optimization. She's a frequent speaker at major industry conferences including UXDX USA, UX Lisbon, Button Conf, and Microsoft Design Week, sharing her insights on content strategy, design systems, and digital accessibility.

Book cover Strategic Content Design: Tools and Research Techniques for Better UX
by Erica Jorgensen Published April 11, 2023

Good content isn’t magical—it's thoughtful, creative, and well researched words put together with finesse. In Strategic Content Design, you'll learn how to create effective content, using hard–won research methods, best practices, and proven tips for conducting quantitative and qualitative content–focused research and testing.

At Remitly, Erica leads the content design team, focusing on creating clear, effective user experiences that serve a global audience. Her background in digital analytics, SEO, and content marketing brings a data-driven approach to content design, helping teams make informed decisions about their content strategy.

In this Office Hours session, Erica will be answering your questions and fostering an open, engaging conversation. Whether you're a seasoned professional or just starting out in the field, this is a great opportunity to gain valuable insights and advice.

Remember, there's no such thing as a silly question at our events. Our guests are here to answer all your queries and foster an open, engaging conversation. We encourage questions from everyone attending.

We can't wait to see you there!

When, where and how to attend

Our event will take place on 2024-12-03 17:00:00 UTC. It kicks off at 2024-12-03 17:00:00 UTC, and will last for one hour.

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We're hosting this event in our Slack workspace (2,400+ members). If you're not part of our Slack community yet, simply register for the event, and we'll keep you updated, including sharing details on how to join our Slack workspace.

Event format

This Office Hours session is a 100% written, AMA (Ask Me Anything)-style event. It's designed to be interactive, engaging, and accessible to everyone, regardless of your location or time zone.

One key aspect of these Office Hours is interactivity. Everyone in the audience will have the opportunity to ask questions to our guest in slack. Our guest will do their best to address as many questions as possible, fostering a real-time exchange of ideas and insights.

Please understand that due to time constraints, not every question may receive a response, but all will be considered and appreciated.

Previous Office Hours

Missed our previous Office Hours sessions? No worries! You can catch up on all the insights and advice shared by our guests:

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