Brought to you by Working In Content

πŸŽ‰ Welcome to Growing In Content 2025 πŸŽ‰

Join us for three days packed with insights, networking, and inspiration. Get started with a free day of learning and networking, then dive deeper with two days of expert sessions and valuable connections 🌟

Mark your calendars for May 13-15, 2025.

Testimonials

See what attendees had to say about our previous conferences
Growing In Content is such a positive and healthy community. You'll find your people here and get support in breaking into content and leveling up your career. If you're wondering "Is this worth it?" the answer is a resounding YES, IT IS!
Photo of Jonathon Colman Jonathon Colman Senior Content Design Manager, HubSpot
As a Technical Writer transitioning to UX Writing, Growing In Content was exactly what I needed. I learned how to adjust my resume, prepare for interviews, and think about my brand. I can immediately implement what I learned in my job search.
Photo of Nicole Jackson Nicole Jackson Technical Writer, NUWAVE Communications
I'm so appreciative of Growing In Content's 1-day, virtual format that brought together content professionals from across the globe. The topics were timely and engaging, the programming was tight, and the community was incredibly supportive. I can't wait to attend next year!
Photo of Kristen Bonstein Kristen Bonstein Senior UX Content Designer, Walmart
Perspectives showed me that the role of the content designer is maturing! The experience and content of the speakers in the paid sessions went beyond past conferences I’ve attended.
Photo of Tom Resing Tom Resing Senior Content Designer, Microsoft
The first-ever Perspectives Conference was an absolute delight! From the intentional inclusion of well-being sessions, to every topic, speaker and talk, the entire program was compelling from start to finish. Each track was well thought out, and every talk was just long enough to be substantive, and not so long that focus was ever lost. Such a rich blend of voices, too! Excellent!
Photo of Natalie M. Dunbar Natalie M. Dunbar Author, Speaker, and Senior Manager, Content Design, Walmart
It feels amazing to connect with a global community of content professionals who will happily nerd out about our shared interests!
Photo of Andi Person Andi Person Technical Proposal Writer, Fearless
Growing In Content felt very real, all of it. I'd describe it as a conference that is small enough to allow for personal interactions while big enough to attract professional talent that delivers high-caliber insights.
Photo of Raquel Villarreal Raquel Villarreal Content Consultant, Welcome Technologies
This conference is a valuable experience for anyone involved in the industry, offering excellent advice and learning opportunities from experienced content professionals. Undeniably one of the top content conferences available.
Photo of Pedro Quintino Pedro Quintino Content Designer, Anchorage Digital
James, Candi and Peter did such a phenomenal job creating this amazing content design careers fest. This has to be the most authentic and down to earth team going. Fab community too. Perspectives 2022 provided authentic conversations about the most important aspects of working in content design.
Photo of Denise Brooks Denise Brooks Content Strategist / Designer, Konekted Content
Loved Perspectives! James and Candi were amazing hosts and I'm continuously impressed by how organized James is.
Photo of Cara Lam Cara Lam Senior Content Designer, Venmo
It was so refreshing to see a clear and intentional focus on diversity, support and mental health offered in a track for those just starting out in the field. Perspectives certainly lived up to its name!
Photo of Simon Peyda Moore Simon Peyda Moore UX Researcher, MSc in Global Health
Growing In Content was power-packed. I loved the panel speakers, especially the talk on resilience and Laura's story. It inspired me to continue sharing my story on LinkedIn. The conference was mind-blowing. I am looking forward to next year.
Photo of Anita Chinwendu Opara Anita Chinwendu Opara Podcast Scriptwriter, The Black Podcasters Association
Growing In Content was such a helpful event, especially for those starting out or looking to change roles. I came away with a ton of actionable advice to help me take control of my career path along with some solid tips for the work I'm doing right now. Even better, I made some really great new connections. I look forward to the next one!
Photo of Maring Eberlein Maring Eberlein Content Strategist, MFrances Consulting
Perspectives ticked all the boxes for me: learning from industry leaders, celebrating our craft and connecting with peers.
Photo of Lisa van Aswegen Lisa van Aswegen Senior UX Writer, Babbel
If you're wondering how to break into content design or progress your career, Perspectives is for you. You'll connect with wonderful like-minded people who will openly share their tips and struggles so you won't feel like you're taking the journey alone.
Photo of Corinna Bennett Corinna Bennett Senior Content Designer, Services Australia
As a speaker I could be biased. But I am not, because I will always expect high quality and technical thoroughness from a conference to hold my attention. Perspectives 2022 delivered: I learned so much in the first half of my on-demand videos to go through and cannot wait to see the 2nd part.
Photo of Katrin Suetterlin Katrin Suetterlin Senior Professional Content Designer, SIXT

Meet this year's speakers and panelists

Close to 40 brilliant minds joining us on virtual stage in 2025
Photo of Wojtek Aleksander Wojtek Aleksander Content Designer waleksander.design Photo of Kevin Bui Kevin Bui Senior Content Designer Atlassian Photo of Lou Cimaglia Lou Cimaglia Principal Content Strategist Fidelity Investments Photo of Jules Costa Jules Costa Managing Director Ignite AI Community Photo of Arthur D. <nobr>Ryel-Lindsey</nobr> Arthur D. Ryel-Lindsey UX Director, Content Design Huntington Bank Photo of Shane Diffily Shane Diffily Digital Transformation - UX & Content Specialist Trinity College Dublin Photo of Rachel Edwards Rachel Edwards Senior Content Designer Content Design London Photo of Sara Feldman Sara Feldman Director of Member Engagement Consortium for Service Innovation Photo of Kaysie Garza Kaysie Garza Director of Content Design Hotjar, Contentsquare Photo of Ellen Gofton Ellen Gofton UX Writing Manager John Lewis Photo of Amy Grace Wells Amy Grace Wells Senior Content Strategist Bixal Photo of Aly Higgins Aly Higgins Content Strategist University of Arizona Libraries Photo of Jubilee Johnson Jubilee Johnson Content Designer SiriusXM Photo of Anupriy Kanti Anupriy Kanti UX & Content Design Consultant Narratically Photo of Bryan Kelly Bryan Kelly Content Designer Former McAfee Photo of Hannah Kenny Hannah Kenny Lead Content Designer UK Health Security Agency Photo of Bridget Lawrow Bridget Lawrow Senior Content Strategist Cadmus Photo of Shannon Leahy Shannon Leahy Senior UX Manager Capital One Photo of Katie Louise Wright Katie Louise Wright Content Design Lead N26 Photo of Sandie Markle Sandie Markle Founder and CEO Blueberri Photo of Rose McManus Rose McManus Content Designer, Design Systems Instagram Photo of Riri Nagao Riri Nagao Senior UX Writer American Express Photo of Natalie O’Neill Natalie O’Neill Head of Content Design Collective Health Photo of Sarah Packowski Sarah Packowski AI ContentOps Architect IBM Photo of Mathew Patterson Mathew Patterson Customer Service Educator Help Scout Photo of Mandana Rafat Mandana Rafat Director, Product Commercialization Plusgrade Photo of Vanessa Ratjen Vanessa Ratjen Content Strategy Lead Fantasy Interactive Photo of Laura Reinas Laura Reinas Accessibility Content Writer GitHub Photo of Audrey Ross Audrey Ross Senior Content Designer Skylight Inc. Photo of Jason Schneider Jason Schneider Lead UX Content Designer Health tech company Photo of Roxana Shirazi Roxana Shirazi Content Designer The Content Design Co. Photo of Mary van Ogtrop Mary van Ogtrop Director of Product Writing Duolingo Photo of Nicolle Weeks Nicolle Weeks Group Manager, Content Scotiabank
More speakers to be announced

Program

Explore the line-up for Day 1, Day 2 & Day 3 of this year's conference.
Foundations of Content Design Join us for a jam-packed free day of essential learning and networking.

Gain valuable insights, connect with industry experts, and explore topics relevant to all content professionals, regardless of your career stage.
Explore Day 1
Advanced Strategies Dive deeper into advanced content strategies, tools, and techniques.

Join industry experts for hands-on sessions and practical insights designed to enhance your skills and elevate your content work.
Explore Day 2
Leadership and Future Trends Focus on leadership skills and upcoming trends in content design.

Participate in discussions on AI and emerging technologies, and gain insights to stay ahead in the rapidly evolving content industry.
Explore Day 3

Growing In Content 2025 is a unique online gathering aimed at experienced content professionals across various roles including Content Designers, UX Writers, and Content Strategists. We are expecting 2,000+ attendees from companies all across the world.

Choose your ticket

Individual, team, or recordings-only tickets - Early Bird pricing until March 20
Community Connect with 2,000+ content professionals during Day 1 (May 13) β€” a full day of learning, networking, and community building, all for free, because sharing is caring πŸ’›

See what is included in this tier
$0
Our way of giving back to the community Register now
What's included
  • Attend Day 1 (May 13) for free
  • 8 presentations and 1 panel
  • Community slack access
  • 2 weeks access to Day 1 recordings
  • Access to some 2024 recordings 1
Full Access Complete conference experience across three days (May 13-15) β€” access all sessions from foundation basics to advanced strategies and leadership insights

See what is included in this tier
40% off $299 $499
Early Bird pricing until March 20 Register now
What's included
  • Attend Day 1, Day 2 & Day 3 (May 13-15)
  • 24 presentations and 3 panels
  • Certificate of attendance
  • 1 year access to all 2025 recordings
  • Access to all 2024 recordings
Advanced Perfect for practitioners ready to level up their content design skills over two days (May 13-14) β€” combining essential topics with advanced strategies

See what is included in this tier
40% off $149 $249
Early Bird pricing until March 20 Register now
What's included
  • Attend Day 1 & Day 2 (May 13-14)
  • 16 presentations and 2 panels
  • Certificate of attendance
  • 1 year access to Days 1 & 2 recordings
  • Access to some 2024 recordings 1
Team Tickets Get bulk discounts (up to 70% off) when purchasing 3+ tickets Starting from $149/person Get in touch
Recordings-only ticket Can't attend live? Get access to all session recordings Current price: $279 Register now
All prices in USD. All ticket sales are subject to our terms and conditions, and by accessing Growing In Content 2025 you agree to adhere by our code of conduct.

1 Complete instructions on how to access 2024 recordings will be emailed after registration. Access to recordings based on ticket tier.
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Frequently Asked Questions

Everything you need to know to make your conference experience smooth:
What is the event about, and who is it for?

Growing in Content 2025 is a three-day virtual conference designed for content professionals of all levels. Our diverse program includes presentations, panel discussions, and networking opportunities focused on the latest trends, best practices, and challenges facing the content industry today.

Day 1 is free and open to everyone, offering a taste of the full conference experience with sessions on broader industry topics and essential skills. Day 2 and Day 3 are paid and delve deeper into advanced strategies, leadership insights, and cutting-edge tools.

Content Designers, Strategists, UX Writers, Content Marketers, and Content Leaders will all find valuable sessions on their specific areas of focus, along with broader industry trends and leadership insights.

Is this an online event or will it be held at a physical location?

This is a fully online event, allowing you to attend from the comfort of your home or office. No travel is required, making it accessible to a global audience.

When does the event take place?

Growing in Content 2025 will take place over three days: May 13, 14 & 15, 2025. We expect each day to start around 8am PT / 11am ET / 4pm UK / 5pm CET. Stay tuned for the full program announcement.

Can't make it live? No worries, all sessions will be recorded and available on-demand after the event.

How can I become a 2025 sponsor?

Growing In Content 2025 is a unique online gathering aimed at experienced content professionals across various roles including Content Designers, UX Writers, and Content Strategists. By sponsoring our event, you gain direct access to a niche audience deeply involved in the content industry.

We are expecting 2,000+ attendees from companies all across the world. Learn more.

How can I get help or support during the event?

First, take a look at this FAQ where we've answered many common questions. If you don't find what you're looking for, you can head over to the #help channel in our Slack workspace, where our team and community members can assist you.

If you still need help, feel free to email us and we'll get back to you as soon as possible.

What accessibility support is provided?

We are committed to making our event accessible to everyone. We will provide on-demand recordings of all sessions with closed captions shortly after the event. If you have any specific accessibility needs or concerns, please don't hesitate to contact us, and we will do our best to accommodate them.

What tech do I need to attend?

You'll need:

  • A device with a reliable internet connection: A laptop or desktop computer is ideal for the best experience.
  • A modern web browser: We recommend using the latest versions of Chrome or Firefox. You'll watch the live stream sessions directly in your browser.
  • Zoom: For video-based networking and breakout sessions.
  • Slack: For text-based chat, Q&A sessions, and community interaction. If you don't already have a Slack account, you can create one for free.

That's it! We'll make sure the platform is easy to use and accessible from various devices. If you encounter any technical difficulties, our support team will be available to help.

What's included in my "Community" ticket?

Your Community ticket gives you the access to all of Day 1's exciting program, including:

  • 8 insightful presentations: Covering essential skills, broader industry trends, and timely topics relevant to Content professionals.
  • 1 engaging panel discussion: Hear diverse perspectives and insights from industry leaders on key challenges and opportunities.
  • A networking session: Connect with fellow attendees and speakers in dedicated Slack channels and video breakout rooms.
  • Interactive Q&A sessions: Ask questions and engage in discussions with presenters to deepen your learning.
  • On-demand recordings of Day 1 sessions: Available for two weeks after the event, allowing you to revisit the content at your convenience.

While this ticket doesn't include access to the paid days of the conference, it's a fantastic opportunity to get a taste of the Growing in Content 2025 experience, expand your network, and learn valuable insights.

What's included in my "Advanced" ticket?

Your Advanced ticket provides an expanded experience, allowing you to dive deeper into the conference content and build upon the knowledge you gained on Day 1:

  • Day 1 & Day 2 sessions: Enjoy a total of 16 insightful presentations and 2 engaging panel discussions across both days, covering a wider range of topics and strategies.
  • 2 engaging panel discussions: Hear diverse perspectives and insights from industry leaders on key challenges and opportunities.
  • 2 dedicated networking sessions: Connect with fellow attendees and speakers in dedicated Slack channels and video breakout rooms.
  • Interactive Q&A sessions: Ask questions and engage in discussions with presenters to deepen your learning.
  • On-demand recordings of Day 1 & Day 2 sessions: Available for one year after the event, allowing you to revisit the content at your convenience.

While this ticket doesn't include access to the premium Day 3 content, it offers significant value and a more comprehensive learning experience than the Community ticket.

What's included in my "Full Access" ticket?

A Full Access ticket unlocks the entire Growing in Content 2025 experience, including:

  • All sessions across all three days: 24 in-depth presentations, 3 engaging panel discussions, and 3 structured networking sessions.
  • 24 interactive Q&A with presenters: Get your questions answered and dive deeper into the topics.
  • Access to exclusive Slack channels: Network and connect with fellow attendees and speakers throughout the conference.
  • On-demand recordings of all sessions: Available for one year after the event, allowing you to revisit the content at your convenience.
  • Bonus materials and resources: Gain access to additional content, such as speaker slides, downloadable templates, and curated resources.

Your Full Access ticket is your passport to maximizing your learning, networking, and career growth potential at Growing in Content 2025!

Are there any discounts available?

We're committed to making Growing in Content 2025 accessible to everyone! Here are several ways you can save:

  • Newsletter subscribers: Sign up to our newsletter to get a special discount code when ticket sales start on February 25.
  • Social media: Follow us on LinkedIn and connect with Peter for surprise promos and giveaways.
  • Speaker & panelist codes: Keep an eye on our speakers' and panelists' social media for their unique discount codes.
  • Group discounts: Special rates are available for groups. Get in touch for more information.
  • Scholarship fund: We have a scholarship fund to help those who may need financial assistance. Details on how to apply will be announced soon.
  • Volunteering for GIC 2025: Join our team as a volunteer and be part of the event. Details on how to apply will be announced soon.

Discount codes:

We might drop new discount codes throughout the lead-up to the conference, so stay tuned! In the meantime, we believe in the honor system, so please only use these codes if you qualify:

  • Nonprofit: $100 off with code NONPROFIT100
  • Government: $100 off with code GOV100
  • Self-Employed/Unemployed: $100 off with code INDIE100
  • Student: $100 off with code STUDENT100

Discount codes cannot be combined. They are valid for Full Access and Advanced ticket tiers only. We trust you to use the code that applies to you. Codes valid until midnight (PT) on May 15, 2025.

Do you offer any scholarships?

Yes! We have a scholarship fund dedicated to supporting individuals who may need financial assistance to attend Growing in Content 2025.

Fill out the scholarship form to apply for financial assistance. The deadline for submissions is March 30, 11:59pm PT.

If you'd like to contribute to the scholarship fund, please get in touch. We welcome your support in making this event accessible to all.

Giveaway details: Tickets announcement 2025

We want to involve our community in sharing this event with content professionals worldwide. To show our appreciation, we're giving away 20 conference tickets: 5 Full Access tickets for Growing In Content 2025 and 15 Full Access tickets for GIC 2024 with instant access to all 2024 conference recordings!

Read how to enter the giveaway

Is my ticket refundable?

Tickets can be fully refunded up until midnight (PT) on April 13, 2025. After this date, we're unable to process refunds. However, you can transfer your ticket to someone else up until midnight (PT) on May 1, 2025.

Can multiple people attend using one ticket?

No, each ticket grants access to one person only. While we don't have a technical way to enforce this, we kindly ask that each participant purchase their own ticket. This helps us fairly compensate our speakers and maintain the quality of our events.

If you're interested in attending as a group, we offer special group rates to make it more affordable for everyone. Please get in touch with us to explore these options.

Will everything be recorded?

Yes, all sessions will be recorded!

  • Full Access ticket holders: Will have access to recordings of all sessions across three days of the conference, for one year after the event.
  • Advanced ticket holders: Will have access to recordings of Day 1 & Day 2 sessions, for one year after the event.
  • Community ticket holders: Will have access to recordings of Day 1 sessions only for two weeks after the event.

Recordings will be available on-demand in the Attendee Area shortly after the event and will include closed captions for accessibility.

Is the Slack workspace just for the event or is it a continuous community?

The Slack workspace is part of the broader Working In Content community, which is open to all newsletter subscribers. However, we will create dedicated, private channels specifically for Growing in Content 2025 attendees.

These private channels will be used for:

  • Networking: Connect with fellow attendees before, during, and after the event.
  • Q&A Sessions: Interact with speakers and panelists in real-time.
  • Discussions: Share insights, ask questions, and continue the conversation around conference topics.

The private channels will be active throughout the conference and for a limited time afterwards. This allows you to foster lasting connections and continue to engage with the community.

While the event-specific channels are temporary, you're welcome to stay connected with the wider Working In Content community on Slack beyond the conference!

Will there be any interactive sessions or Q&A during presentations?

Absolutely! We believe in creating a dynamic and engaging experience, so every presentation will have a dedicated Q&A session.

You'll have the opportunity to:

  • Ask questions directly to the speakers: Dive deeper into the topics that interest you most.
  • Gain additional insights: Get clarification, hear different perspectives, and expand your understanding.
  • Connect with speakers: Build relationships and make valuable connections with industry experts.

These interactive Q&A sessions will be held in designated Slack channels, making it easy for you to participate and engage with speakers and fellow attendees alike.

How do I access on-demand content after the event?

On-demand recordings will be available in the Attendee Area shortly after the event concludes.

  • Full Access ticket holders: Will have access to recordings of all sessions across three days of the conference, for one year after the event.
  • Advanced Strategies ticket holders: Will have access to recordings of Day 1 & Day 2 sessions, for one year after the event.
  • Free Day ticket holders: Will have access to recordings of Day 1 sessions only for two months after the event.
How can I pay for the ticket?

We accept all major credit and debit cards for your convenience. Our payments are securely processed by Stripe.

If you require alternative payment options, such as PayPal or a UK bank transfer, please get in touch with us, and we'll do our best to accommodate your needs.

Do you have a code of conduct?

Yes. We are committed to creating an inclusive and respectful environment for everyone, regardless of gender, gender identity and expression, age, sexual orientation, disability, physical appearance, body size, race, ethnicity, religion, or technology choices.

Harassment in any form, including inappropriate sexual language and imagery, is not tolerated during any part of the event, whether in videos, live-streams, discussion areas, or related online media, including Twitter. Participants who violate these rules may be sanctioned or expelled without a refund at the organizers' discretion.

Please see our full code of conduct for detailed information.