Content Strategist

About Aquant: Aquant is a leading premium bathroom solutions brand, focused on transforming everyday spaces into refined, luxurious experiences. Since 2006, they've redefined the Indian bath industry by curating design-led, high-quality products, from sanitaryware and faucets to bespoke basins and spa concepts. With a strong pan India presence, Aquant partners with architects, designers, and homeowners to deliver spaces that balance aesthetics, innovation, and functionality.

Role Overview: This is not just a writing role. They're looking for a strategic thinker who can own end-to-end content, someone who blends sharp copywriting with brand thinking. You will be responsible for managing day-to-day content requirements while also driving long-term content strategy, ensuring everything they put out feels cohesive, premium, and impactful.

Key Responsibilities

• Content Strategy & Planning

- Develop and execute a comprehensive content strategy aligned with Aquant’s brand positioning

- Build monthly content calendars across platforms

- Translate business goals into clear content narratives and campaigns

• Content Creation & Copywriting

- Write high-quality, premium copy for:

- Social media (LinkedIn, Instagram, etc.)

- Brand campaigns

- Website and landing pages

- Marketing collaterals (presentations, brochures, emailers)

- Maintain a consistent brand tone - sharp, intelligent, and refined

- Elevate everyday communication into compelling storytelling

• Brand & Messaging

- Define and evolve Aquant’s brand voice and messaging guidelines

- Ensure consistency across all internal and external communications

- Act as a gatekeeper for content quality and tone

What We’re Looking For

• 3-4 years of experience in content strategy, brand, or editorial roles
• Exceptional writing skills with a strong portfolio of similar brands in the high-end or luxury segment.
• Proven ability to think strategically, not just execute
• Strong understanding of social media platforms and content dynamics
• Experience in building and maintaining brand voice
• Ability to manage multiple projects and deadlines independently
• A sharp eye for detail and high standards for quality

What’s In It For You

• Work closely with the marketing and leadership teams, with full visibility and ownership.
• Bring your ideas to life, experiment with formats, and shape the brand’s voice with a high degree of creative freedom
• Be part of a design-led, premium category and create content that reflects a refined, aspirational brand
• Play a key role in driving the brand’s growth through impactful storytelling and strategic content

Location: Goregaon, Mumbai

Experience: 3-4 years

Department: Marketing