Content Designer

Cover Genius is a Series E insurtech that protects the global customers of the world’s largest digital companies including Booking Holdings, owner of Priceline, Kayak and Booking.com, Intuit, Uber, Hopper, Ryanair, Turkish Airlines, Descartes ShipRush, Zip and SeatGeek. We’re also available at Amazon, Flipkart, eBay, Wayfair and SE Asia’s largest company, Shopee. Our partners integrate with XCover, our award-winning insurance distribution platform, to embed protection for millions of customers worldwide each year.

Our team and products have been recognized with dozens of awards including by the Financial Times which ranked Cover Genius as the #1 fastest-growing company in APAC in 2020. Our diverse team across 20+ countries and many language groups commit itself to diverse cultural programs, in particular “CG Gives” which makes social entrepreneurs out of us all and funds development initiatives in global communities.

Our People are

• Bold, Authentic, Purposeful and Inspired

Our People are not

• Perfect, Traditional, Complacent or Cautious

About The Role

As Cover Genius continues to grow and more people choose our products to protect them, our Content Design team’s role is to craft straightforward, human experiences. Approaching design through the lens of language, you’ll leverage your expertise in user experience design, design thinking and product strategy.

As a Content Designer embedded in our US Travel business, you are responsible for creating, evaluating, updating and reviewing content at all stages of the end-to-end user journey. You will own the user experience and content strategy and be comfortable using evidence, data and research to make decisions for a variety of content pieces such as new products, sales panels, help centres, our online claim experience, IVR telephone lines, chatbots as well as claim, payment and complaint emails to name a few. You’ll be expected to design and deliver product flows, new features, in-product language, content frameworks, navigation, product naming, etc.

Key Responsibilities:

• Design, write, and test clear, compelling in-product language including product flows, interface language, help materials, and taxonomies.
• Apply systems thinking to create extensible design patterns and audit existing experiences.
• Conduct content discovery and research through audits, user surveys, interviews, and workshops.
• Collaborate with cross-functional teams (Product, Engineering, Design, Localization, Legal, Data Science) from concept to release.
• Evaluate content effectiveness through analytics, A/B testing, readability and usability.
• Manage international stakeholder relationships, ensuring global quality standards.
• Create, review, configure, and proof various content types using tools such as Figma.

Skills & Experience

What you will bring:

• 4+ years' experience in Content Design, ideally within a multidisciplinary product team.
• Proficiency in Figma and Google Workspace.
• Strong portfolio demonstrating content design, content modelling, and end-to-end service design.
• Experience leveraging data insights for actionable UX improvements.
• Proven capability in conducting customer research and synthesizing insights.
• Technical skills in personalizing product copy and managing content at scale.
• Experience collaborating across multiple teams, including Product, Engineering, Design, Legal, and Localization.

What you will have:

• Strategic thinker with attention to quality and user-centric design.
• Ability to quickly produce high-quality content under tight deadlines.
• Comfortable independently leading content strategy and execution for new products.
• Effective in managing multiple concurrent projects with minimal guidance.
• Excellent collaborator and communicator across diverse teams.
• Strong commitment to clarity, simplicity, and empathy in customer-focused content.
• Experienced in creating content suitable for global, cross-cultural audiences.

Why Cover Genius?

Cover Genius not only cares about being the best in our industry, we care about our team. We’re a business that understands life can be fluid and so we flex to ensure we provide the environment to suit that. What does that mean?

• Flexible PTO. Taking time out is important for our teams to enjoy life and stay fresh.
• Employee Stock Options - we want our people to share in our success, we reward them with ownership for their contribution in creating a world-class company.
• Work with like-minded people who are passionate about both the work we're doing and giving back. Our CG Gives programs enables us to all become philanthropists through our peer recognition and rewards system.
• Social Initiatives - pictures speak a thousand words!

Sound interesting? If you think you have the best composition of the above, send us your resume (and ensure you add your portfolio please!) and let's chat!

Cover Genius promotes diversity and inclusivity. We don't tolerate discrimination, demeaning treatment of anyone, or harassment due to race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status.

The cash compensation range for this role is between $120,000 and $160,000. This is a hybrid role based in our San Francisco office, with in-office days on Mondays, Tuesdays, and Fridays.