Digital Content Strategist

Crossover is the world's #1 source of full-time remote jobs. Our clients offer top-tier pay for top-tier talent. We're recruiting this role for our client, 2 Hour Learning. Have you got what it takes?

Ready to change the face of education? Imagine a role where you shape the voice and narrative of a groundbreaking educational model that doubles learning speed while giving kids back their time. At 2 Hour Learning, we're not just reimagining education. We're transforming it. Our AI-powered mastery learning model empowers students to excel academically in just two hours a day, freeing up the rest of the day for life skills, creativity, and personal growth.

We're looking for a strategic, data-driven content mastermind who's excited by the challenge of pioneering AI-first content strategies. This isn't about just pushing out content; it's about crafting narratives that resonate with every stakeholder in the U.S. K-12 education ecosystem, from school leaders to parents and education advocates. If you thrive on creative freedom, love working at the intersection of education and technology, and are driven to make a meaningful impact on student success, this is the role for you.

Join us, leverage cutting-edge AI tools, and redefine how educational content engages and influences the future of learning. Ready to make waves? Apply now.

What You Will Be Doing

• Strategic Content Planning: Develop and execute a strategic content plan to drive enrollment growth and increase brand awareness, ensuring alignment with business goals.
• Content Creation and Management: Produce and manage high-quality, engaging content across multiple formats, including social media, blog articles, video scripts, email campaigns, case studies, and testimonials.
• AI-Driven Content Optimization: Utilize advanced AI tools for generating, editing, optimizing, and customizing content, maximizing reach and engagement.
• Performance Analytics & Optimization: Track and analyze content performance using data insights to optimize strategies, drive conversions, and enhance engagement.
• Cross-Functional Collaboration: Collaborate with marketing, admissions, and academic teams to ensure cohesive messaging and strategic alignment across all communication channels.

What You Won’t Be Doing

• Traditional Content Methods: No rigid, old-school content calendars or outdated marketing tactics—agility and adaptability are key.
• Micromanagement or Red Tape: You'll have creative freedom and autonomy, without layers of approval slowing down your work.
• Routine Copywriting: This isn't about churning out cookie-cutter blog posts or basic social media updates—it's about strategic storytelling that drives engagement and growth.
• Blind Campaign Execution: You won't be flying blind; data-driven insights and performance metrics will inform every strategy and creative decision.
• Stagnation: There's no place for complacency. You'll be continually experimenting, optimizing, and innovating, leveraging the latest in AI tools and content marketing trends.

Digital Content Strategist Key Responsibilities

Drive enrollment growth and brand awareness by developing and executing a strategic content plan that effectively communicates the value and impact of 2 Hour Learning.

Basic Requirements

• At least 5 years of proven experience in content strategy, content marketing, or digital marketing.
• Deep understanding of the U.S. K-12 education landscape, including trends, challenges, and competitive dynamics.
• Proficiency with AI tools for content creation and optimization (e.g., Jasper, ChatGPT, Copy.ai).
• Strong storytelling and copywriting skills, with a strategic mindset for educational engagement.
• Solid knowledge of SEO best practices and performance analytics, with direct responsibility for optimizing content based on data insights.
• Exceptional cross-functional collaboration and communication skills.
• Based in the U.S.

About 2 Hour Learning

2hr Learning is powered by AI technology that enables schools to provide personalized, mastery learning to students, enabling them to learn faster than standard school, thereby freeing up the rest of the school day to pursue their passions and interests.

There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!

Working with Crossover

This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.

Crossover Job Code: LJ-5546-US-Chicago-DigitalContent