Job description
Content matters, and storytelling, even more. Its how we connect the needs of our clients and prospects to what we do. It helps build relationships, strengthen our brand and win more business. We live in transformative times. The impact of digital disruption has been profound for our clients and the way we do business. How audiences consume content has also radically changed – and we need to change as well.
As a best-in-class employer, EY is relentlessly committed to bringing our purpose to life for our people, our clients and the communities we live in. We have a meaningful brand story to tell, and innovative services and solutions to showcase. Reporting to our Assistant Marketing Director – Brand, Content & Social, this candidate will help enhance the firm’s brand and enable EY Canada to shape the dialogue on the toughest issues our clients, communities and people are facing. The candidate will create relevant and influential content to enhance brand awareness and impact with core thought leadership programs. We’re on a digital transformation journey and are ready to make some real noise in the market
Were looking for a tech-savvy trendsetter with expertise in brand management, content marketing in highly digital environments to elevate our customer experience and champion EYs content and brand strategy. If you’re someone who dreams of the art of the possible, has a strategic mindset, big creative ideas with the ability to put them into action with excellence and an intrinsic drive to create audience dialogues, please read on.
Your Key Responsibilities:
- Planning, managing and executing foundational brand programs to support the firm’s visibility in the part, in alignment with national and global priorities and initiatives
- Developing and implementing an overarching content strategy that aligns to our firm’s business goals and connects the dots between our internal and external audiences, identifies clear objectives for all content and includes clear, measurable KPIs
- Owning content lifecycle management from ideation, creation and editing through to approvals, distribution, measurement and maintenance, collaborating closely with other members of the larger EY Canada Brand, Marketing and Communications team
- Delivering engaging customer-centric content that educates and converts audiences into advocates, including regularly seeking out the voice of the customer, incorporating feedback and generating ideas to increase audience engagement
- Proactively teaming with Global and Americas counterparts to understand and identify Canadian-relevant brand programs and content that can be leveraged for the local market
- Conducting regular content audits, maintain a central content repository, proactively identifying gaps and priorities in content execution
- Working collaboratively with the Social Media Lead to implement paid and unpaid digital and social media strategies to deliver best-in-class, relevant content to highly targeted audiences, in addition to managing keyword optimization, content tagging and website metadata
Skills and Attributes for Success:
- A strategic and growth mindset focused on initiating new ideas to elevate the EY brand with proven experience of putting ideas into action
- Ability to create, package and distribute thought leadership content in various formats across channels, using best practices, new strategies and actionable insights that have measurable impact on enhancing brand perceptions and driving funnel growth
- Understanding of digital and social media best practices and platforms Using A/B testing and advanced analytics to develop proprietary datasets that underpin predictive insights in our content, and data-based targets and metrics to optimize audience reach and impact
- Defining content priorities and resource allocation, in addition to developing, managing and socializing an editorial calendar for content assets deployed across a matrix of campaigns, topics and themes
- At ease managing multiple projects in a deadline-driven, fast-paced and highly matrixed environment
- Excellent project management skills and stakeholder management capabilities with the ability to collaborate across internal teams and firm leaders to develop and activate content
- Ensuring high-quality writing for all EY content, including adhering to style guidelines and enabling a consistent brand voice, while bringing forward new and innovative ideas
To Qualify for:
- Bachelors or Master’s degree in Marketing, Digital Marketing, Brand Marketing or Content Marketing.
- 5+ years of experience working in creating high-quality content and strong familiarity with video content creation, blogs, social media content, case studies, infographics, reports and more.
- Strong experience and comfortability working in a complex, yet dynamic work environment with the ability to multitask on a variety of different projects with competing deadlines
- Experience creating content for digital and social channels and understanding of how content marketing fits into the larger marketing and firm ecosystem
- Maintains a good working knowledge of principles of SEO, including keyword research and Google Analytics, and is highly knowledgeable in the principles of social media
- Excellent writing, editing and content packaging skills suitable for a market audience
- Organized and articulate, with impeccable attention to detail and hunger to contribute
- Equal parts strategic and tactical with a challenger mindset and a passion for overcoming the status quo
What working at EY offers
At EY, our Total Rewards package supports our commitment to creating a leading people culture - built on high-performance teaming - where everyone can achieve their potential and contribute to building a better working world for our people, our clients and our communities. Its one of the many reasons we repeatedly win awards for being a great place to work.
We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package allows you decide which benefits are right for you and which ones help you create a solid foundation for your future. Our Total Rewards package includes a comprehensive medical, prescription drug and dental coverage, a defined contribution pension plan, a great vacation policy plus firm paid days that allow you to enjoy longer long weekends throughout the year, statutory holidays and paid personal days (based on province of residence), and a range of exciting programs and benefits designed to support your physical, financial and social well-being. Plus, we offer:
- Support and coaching from some of the most engaging colleagues in the industry
- Learning opportunities to develop new skills and progress your career
- The freedom and flexibility to handle your role in a way that’s right for you
About EY
As a global leader in assurance, tax, transaction and advisory services, we’re using the finance products, expertise and systems we’ve developed to build a better working world. That starts with a culture that believes in giving you the training, opportunities and creative freedom to make things better. Whenever you join, however long you stay, the exceptional EY experience lasts a lifetime.
If you can confidently demonstrate that you meet the criteria above, please contact us as soon as possible.
Make your mark. Apply today.
EY is committed to inclusiveness, equity and accessibility. We encourage all qualified candidates to apply.
