Senior Content Designer

As a Senior Content Designer, you will work on the Human Centered Design team at John Hancock that is responsible for user interfaces, digital experiences, and research. You'll be working with experience designers, creative, compliance, research, product, and web developers, serving as a strategic bridge between marketing goals and user experience design, ensuring that content not only aligns with brand messaging, but also enhances usability and trust — critical in financial services.

Responsibilities

• Collaborate with Marketing Team and Experience Designers to simplify complex information and communicate it clearly, shaping content hierarchies, wireframes, microcopy, and user flows that reflect both user needs and brand voice.
• Act as a liaison between creative, compliance, product, and HCD teams, balancing storytelling with precision and clarity.
• Participate in research activities to understand the target audience and problem space and gather data to evaluate the impact of your content and iterate accordingly.
• Help create documentation and specs working with our tech teams and Global Design System team, employing lead UX and agile methodologies to track work and ensuring constancy and governance.
• As needed, create and refresh user flows and journey maps, and contribute to user testing plans to account for complex needs.
• Clearly and effectively articulate design processes, ideas, and solutions to internal partners, bringing them along in the solution creation process.
• Be a storyteller – A critical element of all design roles is to deliver insights about people and behavior – verbally and visually – in a way that generates empathy, emotion, and engagement.
• Embrace and employ both current and emerging best practices and digital standards in all design deliverables, pushing us from good to great.
• Alongside experience designer, participate in QA throughout development to ensure the experience delivered to customers meets expectations.
• Devote time to learning about our products and market in order to identify product and business model opportunities, and keep customers at the forefront of every decision.

How will you create impact?

Your work will impact public and authenticated experiences for our customers, producers, and prospects. For our end customers, you will align brand storytelling with user trust and comprehension, ensuring content is not just persuasive but also usable and credible. For our producers, improvements will help them manage their clients and learn more about our products and services we offer. Internally, you will enhance cross-functional collaboration, and drive content governance and consistency across digital touchpoints, from websites to client communications.

What We Are Looking For

• At least 8 years of proven experience as a Content Designer, UX Writer or similar role in B2B environments.
• Exceptional writing and editing skills, with a strong command of grammar, syntax, and style.
• Portfolio demonstrating intuitive UX copy and case studies describing your process.
• Proficiency with Figma and UserTesting.
• Experience working in Agile including contributing to stories in Jira and similar project management systems.
• Understanding of human-centered design methodologies, principles, and practices, and ability to create content that enhances the user journey.
• Strong communication and presentation skills demonstrated across peers and senior leaders.
• Ability to effectively manage input from cross-functional stakeholders
• Experience with SEO, content management systems (CMS), and email marketing platforms.
• Ability to manage multiple projects and prioritize tasks to meet deadlines, independently and alongside other designers and Experience Design Manager.
• Experience using analytics tools to measure content performance and make data-driven decisions.
• Strong attention to detail and commitment to delivering high-quality work.
• Openness to receiving feedback and constructive criticism.

When you join our team

We'll empower you to learn and grow the career you want. We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words. We'll support you in shaping the future you want to see.

Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.

Working arrangement:

Hybrid — Tues, Wed, Thurs in-office (Boston, MA, USA)

About Manulife And John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

Referenced Salary Location

Boston, Massachusetts

Working Arrangement

Hybrid

Salary range is expected to be between

$104,860.00 USD - $194,740.00 USD

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.

Know Your Rights I Family & Medical Leave I Employee Polygraph Protection I Right to Work I E-Verify I Pay Transparency

Company: John Hancock Life Insurance Company (U.S.A.)