Job description
This inclusive employer is a member of myGwork – the largest global platform for the LGBTQ+ business community.
Join our team and make a significant impact through innovative content design and drive customer confidence and satisfaction.
As a Content Design Senior Associate in auto lending, you will play an important role in shaping customer experiences through content and building customer confidence across our products and services. Using your expertise in content design principles, you will plan, create, and structure product content within a user experience design framework. While collaborating with cross-functional teams to ensure narrative consistency, your influence will extend to product design, architecture, and functionality.
Auto content designers are fully embedded members of our product design team, collaborating on every phase of the design process. We work in sprints with an understand, explore, test, and iterate approach. In addition to collaborating on the design of products, features and flows, you will play a key role in testing and iterating content to optimize engagement, conversion, and brand perception. You will also flex your copywriting and storytelling skills, helping to evolve the tone, voice and style of Chase Auto; ensuring that our digital products amplify our marketing efforts; and creating a seamless, best-in-class experience across customers’ entire car ownership journey.
Job Responsibilities
- Develop and implement content strategies for products and features, ensuring align with user experience principles and business objectives
- Collaborate with cross-functional teams to create engaging, user-friendly content that is cohesive and intuitive for a diverse audience
- Create content taxonomies to refine content organization and structure, incorporating user feedback and insights for continuous improvement
- Adopt brand voice to produce clear, concise, and engaging content that communicates complex concepts effectively to diverse audiences
- Analyze content performance metrics, making data-driven recommendations for optimization and enhancement of user experiences
- Collaborate hands-on with designers to explore design solutions and create iterative prototypes
- Protect the firm by following content governance rules and securing the necessary approvals from legal, risk and compliance partners
Required Qualifications, Capabilities, And Skills
- 3+ years of experience in content design or user experience writing, or equivalent expertise in copywriting with a focus on digital
- Experience in creating content architectures, storytelling, and clear and concise writing
- Demonstrated experience in applying accessibility guidelines and inclusive design to create user-friendly content
- Experience with iterative design techniques, incorporating user feedback and insights for continuous improvement
- Proficient technical literacy in content platforms and understanding their impact on user experience
- Adaptive learner in new financial services products and offerings
Preferred Qualifications, Capabilities, And Skills
- Advanced skills in copywriting, especially writing headlines and calls to action that maximize engagement and conversion
- Experience writing for marketing, advertising and/or branding of consumer products
- Experience measuring the effectiveness of content through both quantitative and qualitative analysis
- Expert in the craft of storytelling
- Advanced understanding of how words impact human-computer interaction
- Demonstrated understanding of interaction design principles
- Experience with empathy mapping
