Job description
Content Strategist The Content Strategist role is responsible for helping to shape and craft simple, approachable, and straightforward language, hierarchy, and voice & tone for our digital experiences for our clients and participants. In partnership with designers, product owners, and technologists, this position plays a critical role in shaping our end to end experiences to guide, inform and educate our clients to make the best choices for their future financial security, supporting our participants to and through their retirement.
Key Responsibilities and Duties
- Collaborate with design, product, development, and marketing teams to develop clear and concise content to reach business goals.
- Conduct content audits and content gap analyses to ensure that user experiences consistent and in line with industry best practices and enterprise needs.
- Collaborate with UX design and writing teams to build consistency and clarity across experiences.
- Research and analyze audience need, preferences, objectives, and methods. Study and understand how participants and B2B audiences consume content to plan for retirement.
- Plan, write and present content for existing and emerging mobile and web experiences.
- Identify and help solve problems in new and existing user experiences to ensure ease of use in a complex, fast-paced, deadline-driven financial environment.
- Create consistent, on-brand messaging that clearly articulates the benefits of products and services, while streamlining operational tasks for internal and external audiences.
