Content Marketing Manager

At OCLC, we believe you'll do the best work of your life when you're living the best life possible.

We work hard to build the technology that connects thousands of today's libraries. But we also work hard to make a job at OCLC a meaningful part of a balanced life - not a substitute for one.

Technology with a Purpose. OCLC supports thousands of libraries in making information more accessible and more useful to people around the world. OCLC provides shared technology services, original research and community programs that help libraries meet the ever-evolving needs of their users, institutions, and communities. With office locations around the globe, OCLC employees are dedicated to offering premier services and software to help libraries.

Content Marketing Manager is a creative powerhouse responsible for developing, managing, and optimizing content that connects OCLC’s marketing, product, membership, and research initiatives into a unified brand story. This role blends strategic planning with hands-on execution to craft compelling content that elevates brand perception, drives engagement, and enhances customer experience.

Content Development & Execution

• Conceptualize and create high-impact content that supports OCLC’s brand, products, and services.
• Develop and refine copy for various channels, including print collateral, web pages, presentations, social media, blogs, and campaign assets.
• Translate complex product details and technical insights into compelling, audience-friendly narratives.
• Maintain consistency in voice, tone, and messaging across all content touchpoints.
• Identify opportunities to repurpose high-performing content across multiple channels.

Strategic Planning & Brand Storytelling

• Collaborate with internal stakeholders to align content with business objectives and marketing goals.
• Act as a strategic partner to product marketing, contributing to positioning, messaging, and go-to-market strategies.
• Develop creative briefs and strategy documents that guide content initiatives.

Quality Control & Content Governance

• Ensure all content meets brand standards, editorial guidelines, and marketing objectives.
• Partner with design teams to develop on-brand templates and assets.
• Edit content for clarity, grammar, voice, and engagement.

Social & Digital Content Management

• Support OCLC’s social media presence by crafting and curating engaging content.
• Monitor brand mentions and industry conversations to inform content strategy.
• Respond to inquiries and manage engagement across social platforms.

Qualifications

• Minimum Requirements:

• Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field.
• Proven experience in creative concept development, copywriting, and content strategy.
• Strong storytelling skills with the ability to craft compelling narratives that engage diverse audiences.
• 5+ years of experience in content marketing, communications, or a related field.
• Ability to translate complex technical or scholarly information into engaging, reader-friendly content.
• Exceptional written and verbal communication skills.
• Ability to collaborate across teams while maintaining a proactive, independent approach to work.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Familiarity with content management systems, SEO principles, and analytics tools.

• Preferred Qualifications

• Background in journalism, creative writing, or marketing strategy.
• Experience working in an in-house or creative agency environment
• Experience in B2B and/or B2C content marketing.
• Knowledge of academic, library, or research-oriented industries.
• Familiarity with social media management and digital marketing tools.

Working Conditions: Normal office environment.

ADA/EAA: The above statements cover what are generally believed to be principal and essential functions of this job. Specific circumstances may allow or require some people assigned to the job to perform a somewhat different combination of duties.