Job description
Reporting to the Senior Content Marketing Manager, the Content Marketing Strategist is primarily responsible for supporting the on- and off-site content omni-marketing strategy for websites within their assigned portfolio. The Content Marketing Strategist works closely with content marketing leaders and manages a multidisciplinary team to ensure they are working in sync with the franchise’s commercial goals and OKRs.
This role requires a blend of creativity, analytical prowess, leadership, and time management skills to drive brand engagement and meet marketing objectives
- Manage a team of Content Coordinators, Brand Marketing Coordinators, Outreach Specialists, Writers, and Content Creators/Influencers, ensuring steady workflow, quality of work, and high performance.
- Disseminate overarching strategy into key components, initiatives, and action items based on thorough competitive research and analysis in the areas of email marketing, social media, digital PR, and content.
- Lead the execution of on- and off-site content strategies, guiding team members, prioritizing tasks and projects based on franchise priorities.
- Support and collaborate with Franchise Partners by providing recommendations to develop a comprehensive omni-marketing and content strategy aligned with franchise and website objectives and best practices, while considering key events and industry news.
- Work with the Brand Marketing Team on implementation and handover of special projects and new initiatives.
- Collaborate with key stakeholders to develop initial branding ideation for projects within the assigned franchise portfolio.
- Monitor, analyze, and report on engagement data across on- and off-site content, identifying trends and opportunities for optimization to enhance social media engagement and overall digital footprint.
- Conduct thorough competitive research and analysis to stay ahead of brand marketing industry trends and identify opportunities for growth and improvement.
- Continuously research, identify, and fill content gaps in collaboration with the larger content and brand marketing teams, leveraging SEO best practices to enhance content visibility and performance
- Collaborate effectively with cross-functional teams, including franchise partners and other stakeholders to ensure the implementation and execution of franchise plans that resonate with target audiences and drive engagement.
- Contribute to design/product feedback cycles on franchise properties’ appearance and features
- Audit and support the success of existing initiatives, ensuring they are driving engagement and following best practices.
A Little Bit About You and Your Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or related field.
- 3+ years of experience in content, brand marketing, or a similar role.
- Experience managing or guiding a multi-disciplinary team.
- Strong leadership and collaboration skills.
- Proficiency in data analysis and ROI measurement.
- Creative thinker with a passion for innovation.
- Excellent organizational and communication skills.
- Ability to manage multiple projects simultaneously.
A little bit about us
Proudly Nova Scotian, fiercely world-class. We’re a global marketing service provider, and we specialize in web publishing. We’re a cohesive team of skilled marketing & technology experts whose passions and expertise have made us a worldwide industry leader.
We’re on a track to global success, while still maintaining the atmosphere of a small company. Challenge yourself wherever you are in your career and join us at the crossroads of innovation and results! If you’re looking for accelerated opportunities where you can feel empowered to grow, learn, and contribute, join us today.
