Web Content Specialist

As a detail-oriented Web Content Specialist in the search engine optimization team within the Digital Go-To-Market organization, you are responsible for optimizing web content to improve visibility and ranking in search engine results. In this role, you will research digital trends and SEO best practices, synthesize insights from diverse data sources, and apply this knowledge to enhance web content performance.

Responsibilities:

• Analyze page performance through traffic and keyword reports
• Conduct keyword research and implement additional relevant terms
• Create and deliver detailed reports with actionable insights
• Present findings and recommendations to internal stakeholders
• Drive measurable outcomes in website traffic, user engagement, lead generation, and the overall health, efficiency, and accessibility of digital presence.

Qualifications:

• Bachelor's degree in marketing, communications, or a related field is preferred.
• Must demonstrate a passion for continuous learning and staying current with evolving strategies and industry trends.
• Use relevant keywords naturally in your titles, headings, and throughout the content.
• Write high-quality, valuable content that satisfies the user’s search intent.
• Optimize title tags and meta descriptions for clarity, relevance, and clickability.
• Advanced proficiency in English (reading and writing)
• Strong skills in Microsoft Excel
• Solid understanding of Google’s search algorithms, keyword research methodologies, copywriting, and search engine behaviors
• Proficiency in PowerPoint and visualization tools such as Figma.
• Experience working on generative AI (genAI) projects.