Senior Digital Content Strategist

OLIVER Agency is hiring a dynamic Senior Digital Content Strategist to work with our CPG client's Digital Marketing hub in Toronto. This role will be pivotal in advancing our client's digital presence and driving the growth of e-commerce.

As the Senior Digital Content Strategist, you will own end-to-end e-commerce content development and lead organic search strategies. Your multifaceted role integrates SEO expertise and e-commerce content management to boost brand visibility, engagement, and conversion. If you have what it takes, are results oriented, and thrive in performance-driven environments, we'd love to hear from you!

What you will be doing:

• Lead the creation and flawless execution of eCommerce content across Canadian eCommerce retailer channels (pureplay and omnichannel) to support growth acceleration
• Regularly conduct e-commerce content audits and monitor organic search performance; identifying areas of improvement and taking quick action to optimize performance
• Work alongside brand teams to develop a deep knowledge of portfolios, products, and strategies to help inform digital content development and SEO efforts
• Lead one+ direct report, providing guidance, mentorship, and fostering a collaborative and performance driven team dynamic
• Monitor and analyze website performance data, generating KPI reports and data-driven recommendations
• Lead efforts for website optimization, ensuring a seamless and optimized user experience to enhance brand visibility, engagement, and conversion
• Collaborate with agencies, as needed, in the development of visuals and multimedia content
• Develop and implement a comprehensive SEO strategy, conduct keyword research, monitor search trends, and identify high-impact content opportunities
• Approx time allocation of responsibilities: Digital Commerce Content (75%) & SEO (25%)

What you need to be great in this role:

• 8+ years of experience in Digital Marketing or related field with experience managing direct reports
• Educational degree or equivalent in related field
• CPG/Beauty industry experience considered a plus
• Proven experience in SEO, e-commerce content management (namely Amazon), and digital marketing
• Willingness to work in a fast-paced and dynamic space with complexity of project management
• Familiarity with SEO tools and analytics platforms (e.g., Google Analytics, SEMrush, Moz)
• Strong understanding of e-commerce platforms (e.g., Amazon, Shopify)
• Proficiency in content management systems (CMS)
• Excellent written and verbal communication skills
• Analytical mindset with the ability to interpret data and provide actionable recommendations
• Creative problem-solving skills and a passion for staying updated on industry trends
• Team player with a passion for high performance, strong collaboration and project management skills

About OLIVER:

OLIVER believes that agencies work better inside a brand's organization – delivering more effective work at the speed and flexibility required to drive modern businesses forward. Using our unique methodology, and supported by bespoke technology, we design, build, and operate specialist, custom creative ecosystem with our clients. We believe that proximity enables better collaboration, leading to better marketing solutions.

Established in 2004, our model is now driven by nearly 3,000 people worldwide, working across more than 200 custom creative ecosystems in over 25 countries. We are the undisputed leader in our space, which means we carry the responsibility and humility that comes with breaking new ground, continually evolving one of the most transformative agency models in history. People who join OLIVER come to us from all stages of their careers, from entry-level to agency veteran. They find a culture of entrepreneurism, direct and meaningful client impact, deep collaboration across offices and teams, and frankly, a bit of the unknown. If you're most comfortable in safe, predictable environments, OLIVER may not be for you. That said, we will also give you the support, tools, feedback, and recognition to be your best – we want you to achieve what you strive for. The opportunities for growth are as wide as you can make them.

Our Values and how to live them

• Ambition. You look for opportunities to deliver greater value to those around you
• Imagination. You identify a range of solutions to problems
• Inspiration. You lead by example and encourage others
• Inclusion. You are actively pro-inclusive and anti-racist across our community, clients and creations
• Learning. You have excellent listening skills that helps you to learn from our clients and those around you
• Results. You accept responsibility for your action

We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle.

Inside Ideas Group and its' affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. All suitable applicants shall be considered for employment without regard to race, ethnicity, religion, gender identity, sexual orientation, age, neurodiversity, disability status, or any other characteristic protected by local laws.

Inside Ideas Group and its affiliates and subsidiaries have an internal recruitment department. IIG does not accept unsolicited resumes from any source other than directly from a candidate.