Content Strategist

Enjoy working at our South Corporate office located at 1800 Innovation Point, 5th Floor, Fort Mill, SC. Primary office hours are 8:00am-5:00pm with the option to work offsite on Friday.

Imagine crafting words that captivate and shape customer experiences, all while pushing fashion-forward brands to new heights. At Shoe Carnival, Inc., that's exactly what you'll do.

As the Content Strategist Copywriter, you will work in conjunction with the Creative Director, and a talented team of designers, photographers, marketers, and external partners to write both long and short form copy and lead the brand voice and tone for all three brands- Shoe Carnival, Shoe Station and Rogan’s Shoes. Here, your work matters, and every word you write will further develop each unique brand.

Completes product research and participates in brainstorming and ideation sessions both internally and externally with merchants and media channel owners. Creates engaging pieces of short and long-form content to include email content and subject lines, social media posts, blog content and website copy. Translates ideas across various media (TV/Video, Digital, Print, Experiential, Branded Content, Social). Works with Graphic Design Manager to produce standout and strategically focused concepts and campaigns that integrate the creative vision across concept, copy and visual. Assists Creative Director in evaluating creative work products. Writes smart, sparkling, on-strategy copy, across a broad range of media. Grows with, learns from, and collaborates with the greater creative team, as well as a wide variety of other departments. Leads the standards for brand voice and tone. Helps develop and review creative briefs that provide strategic insight and creative inspiration. Works independently, under tight deadlines, while juggling multiple projects. Writes compelling subject lines and preheaders for email campaigns to capture customer attention. Proofreads and edits all materials to ensure consistency.

REQUIREMENTS

• Bachelor's degree or equivalent experience required.
• 2+ years of content writing experience, retail/fashion industry preferred.
• Strong portfolio that showcases highly conceptual abilities and excellent writing skills required.
• Experience across multiple media (Digital, Print, Video, Branded Content, Social) that includes knowledge of basic content marketing principles, social media best practices/platforms, and Project Management required.
• Must love to write and create, understand and internalize a brand voice.
• Exceptional internal and external communication skills, ability to present and defend their work clearly and confidently.
• A positive attitude and a great sense of humor that relates to our fun-loving brand is a plus.
• The desire and ability to work collaboratively with a cross-functional team (designers, strategists and developers).

TOTAL REWARDS

The Shoe Carnival, Inc. Total Rewards program offers eligible associates highly competitive benefits, including the following:

• Competitive Pay
• Paid Time Off (Vacation & Sick Time)
• Comprehensive Medical, Dental, & Vision Benefits
• Flexible Spending Accounts
• Life, Disability, and Voluntary Benefits
• Fitness Membership Discounts/Onsite Fitness Center
• Employee Assistance Program
• 401(k) Retirement Plan
• Employee Stock Purchase Plan
• Employee & Family Discounts
• Relocation Opportunities available

If you have experience writing content for the retail/fashion industry and enjoy bringing brands to life by leading the standards for brand voice and tone, apply now and share your portfolio!