Editorial and Content Director

Do you want to work with digital content management for one of the strongest brands in the world?

Bring your strong leadership skills as well as your creative approach into play to ensure that LEGO® products are exciting and engaging for both children and adults around the globe through outstanding content!

Core Responsibilities

As the director of editorial and content you will be responsible for leading the editorial and content strategy and teams across the kids and family digital ecosystem.

• Lead innovation and best-in-class editorial and content strategy and implementation throughout the LEGO® digital ecosystem touchpoints. Owns the Editorial and Content strategy for Kids, Cross Audience and Family Engagement (KECAFE) initiatives across LEGO® ecosystem, within the Digital Consumer Engagement Division.
• Drive reach, reputation and revenue through ongoing engagement within and kids’ and parents’ digital touchpoints in the ecosystem, aiming to delight recruit and retain audiences.
• Deliver on the KPIs, metrics and standard methodologies of the Editorial and Content strategy, accountable for the reach, revenue and reputation.
• Mentor and lead the content department to be leaders in the KECAFE narratives.
• Influence alignment and collaboration with other editorial & content-led teams across the LEGO Group e.g. Social Media, The LEGO Agency, Inbound Licensing and Entertainment
• Be the point of contact for editorial storytelling across Kids and Family engagement.
• Contribute to the business expertise and knowledge on owned channels kids and parents content and editorial strategy

Play your part in our team succeeding

As the Editorial and Content Director you are uniquely placed within the Product and Marketing group to provide a center of excellence and a deep understanding of the innovative and relevant content demonstrate our owned kids and family channels.

With a focus on quality, innovation and efficiency, you ensure the best solutions for stakeholders.

Do you have what it takes?

To thrive in this position, you love working in the area, where creative ideation meets execution excellence. Being an awesome leader and teammate you easily communicate to partners, involving your colleagues across functions.

• Minimum of 10 years experience in editorial and content leadership role within in a media and interactive landscape
• Minimum of 10 years experience working within or with a marketing organization
• Hands on experience and expertise in one or many content production areas of copywriting, video and/or interactive media
• Previous experience working in a large matrixed organization
• Excellent level of English both verbal and written

Join the global LEGO® family

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity and an affirmative action employer. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.