Content Marketing Manager

At Upland Software, you'll find smart, creative teams who love working together to deliver value for our customers, and a global culture of growth and possibility. Our operating model has always supported remote work—and as we keep growing and evolving our workplace, that won't change. We're passionate. We're proactive. We take pride in our work, and we love a good challenge. Sound like you?

Opportunity Summary:

Upland – BA Insight is seeking a talented Content Writer for our B2B sales lead generation efforts to create compelling blog posts, white papers, product descriptions, social media content, and web copy. The candidate's primary responsibility is to help us expand our digital footprint and drive more value through online content and ensure that the company’s “push” campaigns are of the highest standards. We are ideally looking for someone with a proven track record of producing pieces that increase engagement and drive leads. This position requires a high level of creativity, as well as the ability to use data-driven insights to write better material. The successful candidate should also be detail-oriented, committed to meeting tight deadlines, and have diverse experience writing B2B content in various industries such as technology, manufacturing, finance and more. Experience writing for SEO is a plus. Preference will be given to those with a strong writing portfolio, bachelor’s degree and relevant work experience. If you are a smart, hardworking individual who is looking to build your skills and grow with an organization, Upland - InterFAX is the right company for you.

Primary Responsibilities:

• Create content marketing campaigns to drive leads and subscribers
• Use SEO best practices to generate traffic to our site
• Edit content created by others with the ability to convert highly technical content into something easy-to-understand and enjoyable to read
• Regularly produce various content types, including email, social media posts, blogs and white papers
• Collaborate with other departments, including the Sales team, to create innovative content ideas
• Solid understanding of product marketing fundamentals, with the ability to translate technical features into customer-centric benefits and craft content that supports product positioning and market differentiation.
• Analyze clients’ and prospects’ feedback, to suggest new marketing and sales plans
• Actively manage and promote our blog, and pitch articles to relevant third-party platforms
• Collaborate with other departments to create innovative content ideas
• Generate campaign reports; analyze campaign effectiveness and communicate business results
• Monitor and manage a group mailbox to gather, document and analyze customer feedback
• Other duties as assigned

Requirements:

• Bachelor’s degree required
• 3-4 years of experience in direct B2B digital content development strategies
• Must be authorized to work in the United States on a full-time basis for any employer

Desired Skills:

• Bachelor’s degree in English, Journalism or related field
• Able to communicate with both a technical & non-technical audience
• Experience with CRM systems and/or online content management systems a plus
• Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
• Excellent writing skills, as well as the ability to communicate and collaborate effectively
• Self-driven working style and ability to juggle multiple projects at a time
• At least three years of experience writing for a B2B audience
• Experience using WordPress, Weebly, and/or Joomla! preferred

Upland Software (Nasdaq: UPLD) is a leader in cloud-based tools for digital transformation. To learn more, visit www.uplandsoftware.com.

Upland Software is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other legally protected status.