Critical Mass

Critical Mass is a digital experience design agency with a relentless focus on the customer. Founded in Calgary in 1996, we have steadily expanded into a group of over 950 people working in 11 offices across North America, Europe, Asia, Latin America, and South America.

Our expertise spans Strategy Consulting, Experience Design, Marketing Communications, Implementation, and Marketing Science. We have been recognized as a leader in digital experience design with agency rankings from Advertising Age, Warc 100 and Gartner, among others. Critical Mass is a part of the DAS Group of Companies.

Our mission is to create experiences that improve customers’ lives. For more than two decades, we've been designing meaningful customer experiences in the digital space that transform our clients’ businesses through interactions that are convenient, useful, simple and entertaining.

For more information on Critical Mass, please visit us at www.criticalmass.com.