Black Friday Buy GIC 2024 recordings for $199 + $100 off GIC 2025 Buy now

SEO Content Manager, APAC

Adobe Sydney, AU
Apply now Report as expired
Job description

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Challenge

We are hiring! Adobe.com is one of the most heavily trafficked corporate websites in the world, the front door for the majority of our customers, and a primary revenue generator.

This role is part of the digital marketing team in APAC that focuses on making adobe.com a best-in-class experience for our users in the region – all the way from a web search to onsite experiences. Working in partnership with content and product owners across the organisation for our Digital Media (Creative Cloud) business, you will develop an effective SEO strategy in APAC to improve the organic traffic, rankings and conversions alongside the global teams.

What You’ll Do

  • Responsible for leading the SEO programmes, to set targets and develop an SEO strategy across multiple countries in APAC.
  • Conduct keyword research, content and competitor analysis to better optimise existing content, identify gaps, drive new traffic opportunities and to influence the overall strategy across Adobe web properties.
  • Drive link building in coordination with SEO critical metrics.
  • Responsible for Google Search Console regional maintenance and utilisation.
  • Perform technical site analysis, site & content compliance audits and assist with launch QA.
  • Plan and launch tests in conjunction with paid search manager to optimise user experience in SERP and maximise conversion and traffic potential across paid search and SEO.
  • Work with local teams to ensure copy is written with country level SEO keyword research and search engine standard methodologies followed.
  • Monitor SEO analytics dashboards and reporting tools and identify areas for improvement, attention and/or investment as well as monitoring and evaluating search results and search performance across the major search engines.
  • Build a positive relationship with the global SEO team and ensure they are on-board with the strategy proposed and gain their support where needed.
  • Partner closely with Adobe product owners & agencies to craft or support website content for the purposes of SEO.

What You Need To Succeed

  • A strong customer focus and a passion for SEO with 5-7 years of SEO experience; minimum 5 years at least across search engines in Asia-Pacific region
  • Analytical approach to understanding business requirements and translating them into a strong SEO content strategy.
  • Excellent written and interpersonal skills and equally able to talk to and influence content partners, product managers, and diverse partners.
  • Deep understanding of SEO methodologies, standard methodologies and experience with website analysis.
  • Experience in providing keyword research, forecasts and performance reports to cross-functional teams around core SEO metrics, including backlinks, keyword ranking and traffic.

Desired Skills

  • A hardworking, creative self-starter with an innovative attitude
  • Ability to juggle several initiatives successfully and shift priorities as needed
  • Understanding or experience of popular APAC search engines such as Naver, Baidu, Daum or Kakao
  • Knowledge and proficiency in reading/writing Korean and/or Chinese (traditional and simplified) languages a plus
Salary range Not specified
Date posted 30th March 2021
Commitment Full-Time
Place of work Sydney, AU
Additional information
Apply now Report as expired You will be taken to the employer's website to submit your application.
Apply now Report as expired You will be taken to the employer's website to submit your application.
Similar jobs
RAEGAN HILL GROUP Digital Content Manager $90k-110k/yr Full-Time Houston, TX Content Manager Today
InvestCloud, Inc. Technical Content and Documentation Manager $115k-130k/yr Full-Time Los Angeles, CA Content Manager Dec 5th
Notion Content Lead $160k-220k/yr Full-Time San Francisco, CA Content Manager Nov 30th
Linnk Group Content Manager/UX Writer Full-Time Dubai, AE Content Manager Nov 27th
Jefferson County, Colorado Web Content Manager $76k-126k/yr Full-Time Golden, CO Content Manager Nov 26th
Aquent Talent AEM Content Manager $58-64/h Contract Los Angeles, CA Content Manager Nov 21st
SuperSummary Content Manager & AI Strategist Full-Time San Francisco, CA Content Manager Nov 20th
SuperSummary Content Manager & AI Strategist Full-Time San Francisco, CA Content Manager Nov 19th
SHRM Lead, B2C Content $105k-115k/yr Full-Time Alexandria, VA Content Manager Nov 15th
953 open job opportunities

176 new jobs added in the last week.

Popular areas
Join the community
Join the community Over 7,000 content professionals joined our weekly newsletter to grow their careers
Free. No spam. Easy unsubscribe.
Join the community of content professionals Over 7,000 content professionals joined our weekly newsletter to grow their careers
Free. No spam. Easy unsubscribe.