Content Strategist

ASSA ABLOY Global Solutions is part of the ASSA ABLOY Group, who are the global leader in access solutions. Every day, we reimagine how people move through a safer, more open world with ease. If you've ever walked through an automatic door, stayed in a hotel, or gone through passport control, you've probably used one of our products or services. We have operations in over 70 countries, with over 52,000 colleagues around the world.

Part of Global Solutions, Traka Americas is the manufacturer of one of the world's first electronic key management systems. We are the global leader in innovative technology for sophisticated, intelligent key management systems and locker solutions. Traka operates in a wide variety of markets such as Healthcare, Education, Commercial Enterprise, Critical Infrastructure, Government, Hospitality & Gaming, and more.

Traka products and solutions solve real-world problems by securing, managing and auditing the keys and equipment at the heart of a successful operation from small business to fortune 100 companies.

Our expertise in customer journey mapping, innovation, and service design leads to the invention of new solutions that create value for our clients and exceptional experiences for their end users. And we have the fantastic opportunity available in Traka Americas for a Content Strategist.

Are you a word wizard? A storytelling champion with a dash of technical flair? Do you love playing with words, crafting narratives, and weaving creativity into every piece you write? If so, we may have just the adventure you're looking for!

Your Role in Keeping the Future in Safe Hands...

As the Content Strategist for the global solutions division of ASSA ABLOY, you will have the opportunity to become a valuable member of our marketing team, making a genuine, positive impact in the lives of our colleagues and customers. Reporting to the Americas Marketing Manager, you will juggle the art of storytelling with a sprinkle of technical writing expertise to help bring our brand voice to life across all platforms. Your mission? To captivate, engage, and inform, while working with a team of brilliant PR and SEO pros and internal staff to create compelling content that makes our audience say “Wow, I didn't know I needed that…but not I can't live without it.”

What You Will Do...

• Craft captivating content by writing articles, blogs, case studies, ad copy, website content, and more. Every word you write will bring our solutions, culture, and vision to life.
• Conduct research and analysis on target audience and industry trends to continuously innovate and improve content strategies.
• Collaborate with our PR agency and internal teams to ensure our content is on-point, consistent, and strategically aligned with our goals.
• Serve as the keeper of our digital presence, ensuring content updates from our website to our blog are fresh, relevant, and SEO-optimized.
• Leverage various channels and tactics, such as social media, email marketing, and paid advertising to distribute content and engage target audiences.
• Collaborate with the marketing team to help plan the editorial calendar and brainstorm new content ideas.
• Attend conferences, workshops, and networking events to expand knowledge and skills in content strategy and related marketing areas.
• Perform other marketing duties as assigned by the Americas Marketing Manager.

What We Expect Of You...

• Natural talent for storytelling that makes technical concepts sound exciting. Comfortable translating technical language into insightful, easy to understand, content.
• Passion for writing – you love the ability to write meaningful content that connects to, and makes an impact, on the reader.
• College degree in marketing, communications, or journalism is preferred.
• Proven experience using CRM tools specifically Salesforce, Monday.com, HubSpot, Campaign Monitor, etc.
• Strong understanding of SEO tools such as SEMrush, Google Analytics, etc.
• Excellent oral and written communication skills with the ability to communicate at different levels within an organization.
• Excellent knowledge of Microsoft Office including Word, Excel, PowerPoint, and Outlook.
• Ability to quickly adjust to changing priorities while managing multiple tasks and projects in a dynamic environment.
• Ability to travel to company marketing events (10%-15% of the time)

Desirable Skills...

• Experience working with external agencies and internal teams to create cohesive, high-quality content
• A portfolio of work that demonstrates your skill in both creative writing and technical topics (writing samples required when contacted)
• Fluent in Spanish and/or French highly desired

Physical Requirements...

• Normal, corrective vision range; ability to see color and to distinguish letters, numbers and symbols
• Frequently required to sit, stand, walk, talk, hear, bend and reach
• Ability to reach with hands and arms
• Ability to lift, push and pull up to 20lbs as needed
• Ability to sit and/or work on your feet for up to 8 hours per day

What You Can Expect From Us...

• 15 days PTO in addition to federal holidays
• Health insurance
• Dental insurance
• Vision insurance
• 401k option
• Employee Assistance Program
• Laptop
• Generous and competitive total rewards package.
• Comprehensive and career-development resources to expand your skills and maximise your potential.
• Supportive and accessible leadership team and a solid values platform that underpins who we are and how we operate.

If you are a master of words with a penchant for creativity and a touch of technical know-how, we want to hear from you. You can submit your application by clicking ‘Apply Now’. We will not consider applications received via e-mail or through other channels. We will review applications continuously, so please apply as soon as possible. Let's create amazing content together.

About Us

Featured four times in Forbes’ most innovative companies worldwide, Traka delivers innovative, safe, and convenient security solutions that provide added security value to our customers. As a group, our goal is to everyday help billions of people experience a more open world. We're proud to boast leading positions across the majority of Europe, North and South America, Asia, and Oceania, offering products and services to our customers seeking solutions to their entrance and opening requirements, such as locks, doors and entrance automation.

We are the ASSA ABLOY Group

Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 61,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it's important to us to have diverse, inclusive teams, and we value different perspectives and experiences.