Job description
Job Type: Contract (W2)
Start Date: ASAP
Duration: 6 Months (with potential for extension)
Location: Atlanta, GA (HYBRID role; In-Office Tuesdays, Wednesdays, and Thursdays each week)
Work Schedule: Monday-Friday, 8 hours per day (standard day shift hours)
Compensation: $40 to $48 per hour
Position Overview: As an Editorial Content Strategist, you’ll support our client's editorial strategic vision under the direction of the Associate Director of Content Strategy and Senior Director of Content Development. This role is deeper than content marketing – you’ll significantly contribute to the company's consumer editorial content direction, guiding the relevance, quality, and discoverability of crucial health education content used by tens of millions of monthly readers while advancing important business objectives.
Responsibilities:
- Help design and develop data-informed content strategies and associated editorial actions to propel traffic growth and campaign content engagement
- Provide ongoing content strategy recommendations to content teams based on metrics, inventory audits, competitive assessments, and stakeholder interviews
- Manage content audits and analyses for a variety of stakeholders with differing contingencies, audience needs, and goals
- Display high competency in project management, working in a complex environment on execution of simultaneous projects of varying scope and scale, often with competing deadlines
- Develop processes, workflows, and tools that ensure content development steps are efficiently and successfully executed and tracked across teams and throughout the content lifecycle
- Ensure content collaborator education on and adherence to strategic best practices, brand standards, content maintenance rules, and other governance
- Define metrics for content performance and provide regular updates to leadership on key KPIs, milestones, and growth opportunities
- Design and execute strategic content briefs
Your Profile:
- Bachelor's degree in Marketing, Communications, Journalism (preferred) -OR- equivalent professional experience. A high school diploma (or GED) is required.
- 5+ years of experience in content strategy, content design, or a similar role; editorial content strategy experience strongly preferred
- Proven experience developing and executing content strategies that drive growth and engagement
- Demonstrable project management skills with the ability to balance multiple initiatives in a fast-paced environment
- Ability to identify key topics, themes, and content types that resonate with our target audiences and are supportable with data
- Deep knowledge of SEO best practices and proven experience using SEO and other data to successfully inform content decisions
- Strong predilection for creative problem-solving and solutions-focused thinking
- Experience with health-related content
- Experience with content management systems, analytics and SEO tools, and spreadsheets
- Strong understanding of editorial concepts, including content formats, voice/tone/style, and basic journalistic principles
- Experience with data analytics tools, particularly Adobe Omniture
- Experience guiding and mentoring content owners and creators, ensuring adherence to best practices, brand guidelines, and content standards
- Working knowledge of taxonomies and content tagging
- Experience developing calendars or content roadmaps that coordinate strategic objectives across multiple channels
