Job description
Bixal has an exciting opportunity to help accelerate digital transformation across the federal government to improve the public’s experience with a range of government services. As consultants to our federal clients, you will be part of a cross-functional team applying human-centered design methods and innovation to deliver enterprise modernization at scale. This role is uniquely positioned to positively impact digital civic engagement. At Bixal you will join a multidisciplinary collective of researchers, designers, strategists, and product managers creating innovative digital products, services, and experiences that have a positive impact on the American public and communities around the world.
As a Sr. Content Strategist, you will apply human-centered design principles to develop content strategies and implement methods and practices to help client agencies solve business problems, better engage with customers, increase audience reach, and engender customer trust and confidence. This role is involved throughout the lifecycle of a project, owning the entirety of the content strategy, planning, execution, and evidenced-based optimizations to drive engagement across products.
The Sr. Content Strategist will be expected to fully understand customer journeys and will be responsible for aligning user needs with business goals and priorities. This role will work in collaboration with user researchers and data analysts to develop actionable insights about user behaviors and implement data-informed optimizations to the content strategy. This project’s needs include improving services for Spanish-speaking communities and supporting the lived experience of those communities, and as such you must be bilingual: fully proficient in Spanish and English.
Responsibilities:
- Analyze customer experiences to develop content strategies for digital properties.
- Define and implement content management processes, including conducting routine content inventories, audits, and evaluations for quality, usability, accessibility, and inclusivity.
- Define editorial standards and processes, including style and formatting guidelines.
- Produce content models, metadata, taxonomies, and sitemaps.
- Collaborate with UX researchers and designers on content design and information architecture.
- Prepare, organize, and publish content, ensuring the application of plain language guidelines and accessibility practices (e.g., Section 508 and WCAG).
- Collaborate with data analysts to optimize content for search engines, social media, and other distribution channels, utilizing keyword research, customer insights and analytics to improve content visibility and audience reach via digital channels.
- Write, edit, and test copy on digital platforms and products as needed.
Qualifications:
- 5–7 years of experience developing and implementing content strategies for large websites or applications; 10 years of total professional work experience.
- Bachelor’s degree in communications, journalism, marketing, or related field; a degree with a digital focus is preferred, or other combination of education, training, and certifications.
- Bilingual in Spanish and English; must pass a written and conversational assessment.
- Strong understanding of human-centered design strategies, methods, and approaches, and how content strategy fits in and elevates UX and product design deliverables and solutions.
- A portfolio of work that demonstrates a strong understanding of content strategy deliverables (e.g., content strategies, content models, content designs, UX writing).
- Strong consultation and collaboration skills; comfortable facilitating meetings and workshops with cross-functional project teams.
- Experience in writing, revising, sourcing, and aggregating content.
- Experience using voice of the customer data and analytics to support content strategy.
- An understanding of plain language guidelines and accessibility standards (Section 508, WCAG).
- Experience working with content management systems and/or digital experience platforms, including creating and managing plans for migrating content from legacy to modernized content management solutions.
- Must be able to pass and maintain a Public Trust security clearance.
Nice to Haves:
- Master’s degree
- Consulting/agency experience
- Experience working within Agile teams
- Previous work with federal government agencies or initiatives
- An understanding of digital marketing concepts and practices, aligning content strategy with marketing programs
